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Archives for May 2021

Set Your Out-Of-Office and “Cut Out” This Summer With Cutwater Spirits & Cameo

May 7, 2021 By Dow Scoggins

Cutwater Spirits

SAN DIEGO, California – Award-winning San Diego-based distillery Cutwater Spirits launches its “Cut Out With Cameo” campaign featuring everyone’s favorite group of office-mates: Brian Baumgartner, Oscar Nuñez, Leslie David Baker and Melora Hardin. Through a partnership with direct-to-fan celebrity app Cameo, Cutwater is officially kicking off summer (aka “Tequila Season”) by encouraging everyone to set those out-of-offices and reunite with loved ones by “Cutting Out” with a Margarita in hand. To launch the campaign, Cutwater, Cameo and the former castmates released a video on Instagram.

This summer, 100 winners will receive a #CutOut message from one of the sitcom stars to invite friends and family to reconnect over a Cutwater Margarita when it’s safe to do so. One lucky grand prize winner will also win $5,000 toward a post-pandemic reunion trip. To enter, tell us who you’d like to invite to “Cut Out” this summer for a chance to win a personalized Cameo from one of the four sitcom stars. Entries are open starting today and will close on Memorial Day (May 31st). Participants are encouraged to share their reunions by tagging @CutwaterSpirits and #CutOutWithCutwater. The campaign is part of Cutwater’s “Tequila Season” initiative and features the brand’s popular margarita RTDs.

“Tequila Season” is a summer promotion which is all about enjoying yourself and taking a moment to “Cut Out” from the daily routine – preferably with friends and a great Cutwater tequila-based RTD in hand. Building on its best-selling canned classic margarita, Cutwater Spirits just introduced three new margarita options made with real tequila: Mango, Strawberry, and Peach. Another new release that’s perfect for hot summer days is Cutwater’s Frozen Margarita Pops, available in a mixed 12-pack with Lime, Strawberry, Mango and Pineapple flavors.

“Cut Out With Cameo” is an extension of the brand’s larger “Cut Out With Cutwater” campaign, which launched in February via a regional TV commercial and digital series starring actress Emily Hampshire. The campaign continued in April supported by a partnership with San Diego Padres player Wil Myers and a sweepstakes for MLB fans.

*CUT OUT WITH CUTWATER X CAMEO SWEEPSTAKES. No Purchase Necessary. Open to US residents 21+. Begins 12:00pm EST on 5/6/21 & ends at 11:59 EST on 5/31/21. See Official Rules at on.cameo.com/cutwater for prizes & details. Msg & data rates may apply. Void where prohibited.

About Cutwater Spirits
Cutwater Spirits, the most awarded canned cocktail brand in the U.S., is a San Diego-based distillery known for its award-winning lineup of over 20 canned cocktail classics made from its portfolio of bottled spirits that span nearly every spirits category including tequila, vodka, rum, gin, whiskey and liqueur. Co-Founder and Master Distiller Yuseff Cherney began distilling as a side project under Ballast Point Brewing. He started canning cocktails because he wanted to make drinks he could enjoy while doing the things he likes to do (mostly fishing and hiking). In 2017, Cutwater Spirits was established as a separate entity from the brewery and now operates from a 50,000 square foot distillery and production facility, which includes a world-class tasting room and restaurant. To date, Cutwater has earned over 1,000 awards across its portfolio of products and is distributed in 45 states.

About Cameo
Cameo is the leading marketplace connecting fans directly with tens of thousands of pop culture personalities in the form of customized video messages, live video calls and direct messages. Founded in March 2017 by Steven Galanis, Devon Townsend, and Martin Blencowe, Cameo’s mission is to create the most personalized and authentic fan connections on earth.

In just over four years, Cameo has fulfilled more than 2 million magical moments ranging from birthday and good luck messages to prom invitations, marriage proposals and direct fan interactions. In 2020 alone, the company fulfilled more Cameos than throughout its 4-year history, with Cameos delivered on every continent in the world.

 

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Filed Under: cocktails, vodka

Berkshire Mountain Distillers Releases Samuel Adams, Jack’s Abby And Berkshire Brewing Co Whiskies In Craft Brewers Whiskey Project Spring Release

May 4, 2021 By Dow Scoggins

Berkshire Mountain Distillers Releases Samuel Adams, Jack's Abby And Berkshire Brewing SHEFFIELD, Massachusetts – This month, as part of the Craft Brewers Whiskey Project, Berkshire Mountain Distillers (BMD) – the award-winning maker of a select line of premier craft spirits – is releasing three whiskies sourced from popular brewers featuring Samuel Adams, Jack’s Abby and Berkshire Brewing Company.

This five-year collaboration includes the distilling of a dozen different beers from a limited collection of Northeast craft brewers. Each addition is blended to 86 proof using BMD’s proprietary historic spring water and packaged in custom bottles with brewer-designed labels.

“We’ve dabbled in distilling beer before, originally with Samuel Adams, and received great feedback. The natural progression was to expand that project. Fortunately, there are a lot of amazing brewers in our region,” said Chris Weld, founder/proprietor of Berkshire Mountain Distillers. “There’s a wonderful amalgamation between the craft beer and craft spirits worlds – a lot of people who drink whiskey also love craft beer, so there’s a natural curiosity from those folks to see what a whiskey distilled from their favorite beer would taste like. We’re excited these whiskeys are finally ready to be enjoyed.”

Whiskies will be sold in the BMD tasting room and then released to select stores throughout 2021. Available now in the BMD tasting room, this whiskey release highlights Boston Lager from Samuel Adams, Berkshire Brewing Company’s Imperial Steel Rail Extra Pale Ale and Jack’s Abby Craft Lagers’ Smoke & Dagger Black Lager.

“Smoke & Dagger has long been a beer favorite of whiskey drinkers and it’s incredible to see it come full circle and become a Berkshire Mountain Distillers whiskey,” said Rob Day, Senior Director of Marketing at Jack’s Abby Craft Lagers. “It’s been a long, patient wait, but you’ll certainly appreciate the reveal of this mystery.”

The first release of whiskies in this series were distilled from beers brewed by Massachusetts Bay Brewing Co., Spencer Brewery and Big Elm Brewing. Later releases will highlight celebrated Brewery Ommegang, Captain Lawrence Brewing, Smuttynose Brewing, Long Trail Brewing Company, Two Roads Brewing and Chatham Brewing.

The distillery, located at 356 South Main Street in Sheffield, is open daily from 11 a.m. to 5 p.m. Visit craftbrewerswhiskeyproject.com and BMD 

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Filed Under: Uncategorized

Earth Day Champions: UK Introduces World’s Largest American White Oak Repository and Genome Mapping Study with Maker’s Mark

May 4, 2021 By Dow Scoggins

 World's Largest American White Oak Repository and Genome Mapping Study with Maker's MarkLORETTO, Kentucky –  This Earth Day 2021, the University of Kentucky is proud to announce the establishment of the world’s largest repository of American white oak as part of their groundbreaking effort with Maker’s Mark® to conserve, explore and secure the future of American white oak. The massive effort at Star Hill Farm, home to the iconic Maker’s Mark Distillery, represents the most comprehensive natural range of white oak to date anywhere in the world. The American white oak repository is part of a larger mission to transform the conservation of a species critical to many American industries, including Kentucky bourbon, and to prioritize the present and future of forests and rivers.

UK Department of Forestry and Natural Resources tree improvement specialist Laura DeWald is leading a project collecting more than 300 unique families of white oak from across the United States to plant at Star Hill Farm. The first planting took place on April 15, successive plantings over the next several years will result in the largest single white oak genetic repository in the United States. This repository will provide the foundation for research and tree improvement to address current and future threats to white oak trees and the millions of acres of forests they dominate. It will also support white oak-dependent industries that contribute billions of dollars to rural and urban economies across the region.

This American white oak repository is the second phase of an unparalleled collaboration between UK and Maker’s Mark, which also includes the world’s first comprehensive effort to map the white oak genome. Working with Maker’s Mark and the cooperage Independent Stave Company, the UK team is studying the genetics of the mother tree, called “MM1” at the Star Hill Farm, which is one of the oldest white oaks in Kentucky. It has been exposed to incredible climate variations and is estimated to be 300 to 500 years old. Data from this study will give UK, ISC and Maker’s Mark information about the longevity, disease resistance and vitality that American white oak can offer to the bourbon industry and beyond.

“We have lost or are fast losing some of our most valuable tree species in the U.S. such as ash, chestnut and elm due to disease and pests,” said Seth DeBolt, Beam Institute director. “This collaboration, the combination of the white oak genetic fingerprint and the germplasm planted solely at Star Hill Farm, will allow us to prepare for any future risk to this organism. In simple terms, if a risk arises, we can look for examples of natural variation within the germplasm that can tolerate new pests or even different climates. Maker’s Mark is absolutely leading the way in the bourbon industry when it comes to looking at the sustainable future of the natural resources used to make bourbon. If other threatened species had this level of support, we would have a huge leg up in protecting our ecosystems.”

Rob Samuels, eighth-generation whiskey producer at Maker’s Mark, said the distillery is committed to the partnership.

“We’re so honored to work with the experts from UK who share a common passion with our team for ensuring the sustainable future of the American white oak, and we’re excited for Star Hill Farm to be the new home of this essential repository and study, in addition to the home of Maker’s Mark Bourbon,” he said. “At Maker’s Mark we are fully committed to going beyond the practice of being good stewards of the environment, as we aim to be one of the most environmentally conscious and beneficial brands in the world.”

“To do something like this that talks about the sustainability of a tree species, it will take a long time for the work being done here to come to fruition, so it takes a vision and commitment,” said Jeff Stringer, UK Forestry and Natural Resources department chair. “Maker’s Mark understands that. They have seen that vision and understand it and are in it for the long haul. They are willing to put in the effort and resources to make this work. It may take 50, 70, 90 years for any barrels to come from this research and that’s a long-term vision that many companies don’t have these days. Maker’s Mark does.”

The partnership between UK and Maker’s Mark began nearly two years ago as one piece of the iconic bourbon brand’s vision to protect and sustain natural resources by not only supporting the white oak forest, but regenerating forest production with healthy, sustainable and superior trees. This unique collaboration highlights the unparalleled passion and emphasis that Maker’s Mark is pushing forward to protect the state’s natural resources, which will be vital to the future of bourbon, Kentucky’s signature beverage.

“The commitment of Maker’s Mark and Independent Stave Company will substantially improve the sustainability of this species, other forest species and this signature industry,” said Nancy Cox, UK vice president for land-grant engagement and dean of the College of Agriculture, Food and Environment. “We cannot thank them enough for their partnership, vision and sense of community.”

 

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Filed Under: Uncategorized

After Setting Auction Record For A Barrel of Bourbon, Distiller Releases Michter’s 10 Year Bourbon

May 4, 2021 By Dow Scoggins

Michter's 10 Year BourbonLOUISVILLE, Kentucky – This May, Louisville-based Michter’s Distillery will begin shipping the 2021 release of its 10 Year Bourbon. In July of 2020, a private barrel selection bottling of Michter’s 10 Year Kentucky Straight Bourbon established the record for a barrel of bourbon purchased at auction when it was sold in London for £166,000 (US$209,462). “It’s wonderful to see the growing recognition that well-made bourbon, rye, and American whiskey are having around the world,” observed Joseph J. Magliocco, Michter’s President.

Michter’s 10 Year Kentucky Straight Bourbon is 94.4 proof, and it sells for a suggested retail price of $150 in the U.S. In the words of Michter’s Master Distiller Dan McKee, “This release is a really full bodied, special bourbon.”

It has been stored in Michter’s heat-cycled warehouses. “When we heat cycle, it increases the interaction between the whiskey and the wood allowing us to extract more character from the barrel resulting in a truly rich and exceptional whiskey that is not overly oaked,” stated Michter’s Master of Maturation Andrea Wilson.

Michter’s makes highly acclaimed, limited production whiskeys. Michter’s is renowned for its small batch bourbon, single barrel bourbon, single barrel rye, and small batch American whiskey. In January 2021, Michter’s was named the #1 Top Trending American Whiskey brand by Drinks International in their Annual Brands Report for the third year in a row. Beyond its main distillery in the Shively section of Louisville, Michter’s operations extend to two other sites in Kentucky. In Springfield, Michter’s is farming estate grown grain on its 145-acre property, while in downtown Louisville, Michter’s has its second distillery in the historic Fort Nelson building. Situated in a prime location on West Main Street opposite Louisville Slugger and on the same block as the Frazier Museum, Michter’s Fort Nelson Distillery features the legendary pot still system from Michter’s Pennsylvania Distillery. When open, it also has educational tours with whiskey tastings as well as The Bar at Fort Nelson, which features classic cocktails curated by spirits and cocktail historian David Wondrich.

For more information, please visit www.michters.com

 

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Filed Under: best whiskey, bourbon

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