
NEW YORK – Diageo, a global leader in beverage alcohol, is proud to support its Craftswomen program, celebrating the talented, bold and pioneering women who make some of the world’s most beloved spirits. From Johnnie Walker Master Blender Emma Walker to Bulleit Blender Eboni Major, Crown Royal Master Whisky Blender Joanna Scandella and Ron Zacapa Master Blender Lorena Vasquez, as well as Buchanan’s Master Blender Maureen Robinson, Cascade Hollow General Manager and Distiller Nicole Austin, and many others, these skilled Craftswomen are creating spirits enjoyed around the world and are among the diverse blenders leading the industry.
Coinciding with the launch of Craftswomen, Diageo will introduce two new limited-edition whisky innovations from Johnnie Walker and Bulleit that will hit shelves this Spring. Jane Walker by Johnnie Walker, a new blend from Master Blender Emma Walker and Bulleit Bourbon Blenders’ Select No. 001 from Blender Eboni Major highlight the skill and creativity of the fierce female blenders behind the brands and the range of flavor discovery to be had in Scotch whisky and bourbon. Each Craftswoman’s unique story will be featured a retail, on brand social channels and at key industry events across the country.
“We could not be prouder to debut this fantastic line up of limited-edition whiskies that will introduce more people to the incredibly skilled women behind these iconic brands. This is yet another step in our ongoing commitment to becoming an industry leader in equality and inclusivity through impact driving programming and product innovation,” shared Sophie Kelly, Senior Vice President of Whiskies, Diageo North America.
The new Jane Walker by Johnnie Walker limited edition blend follows the 2018 release of the Jane Walker Edition of our award winning Black Label. The new blend heroes whisky from Cardhu – a nearly 200-year-old distillery in the heart of Speyside that flourished under the leadership of Elizabeth Cumming. This pioneering woman ultimately sold Cardhu to the Walker family in 1893, but played a significant role in the brand’s history. Now, with access to more than ten million casks of maturing whisky from distilleries across Scotland, Emma Walker carries forward this tradition. Combining her extensive scientific research and spirits industry background with a precise palette and understanding of flavor, she brings to life a well-rounded and smooth whisky in Jane Walker by Johnnie Walker, featuring notes of ripe orchard fruit and white peaches, which develop into hints of baked apple and sweet cream, with a lingering dark chocolate finish.
“Jane Walker by Johnnie Walker is a celebration of the pioneering women who stretched boundaries throughout the history of Johnnie Walker, and the whisky is an excellent example of the depth of flavor and innovative blends we can create from our incredible reserves,” said Master Blender Emma Walker.
Created by Bulleit Blender Eboni Major, Bulleit Bourbon Blenders’ Select No. 001 is the latest innovation out of Bulleit Distilling Co. and features the thoughtful mingling of three out of the 10 whiskey types used to make the original Bulleit Bourbon. The exceptional blend includes distinct notes of vanilla bean, honey, dried fruit and toasted oak, as well as a smooth finish with a lingering of sweet cream and fruit wine decadence. This limited-edition offering showcases Eboni’s rich understanding of how the progression of aromas and balance of complimentary flavors elevate the sensory experience, as well as her commitment to innovation and expanding the Bulleit portfolio. Bulleit Bourbon Blenders’ Select No. 001 is the first offering in the new limited-edition Blenders’ Select series, which offers the blending team an opportunity to experiment and flex their creativity in the lab at Bulleit Distilling Co.
“Bulleit is a frontier whiskey, meaning we are always looking for new ways to challenge convention. Being given the creative freedom to take the traditionally higher rye experience that Bulleit is synonymous with and craft something brand new is an incredible honor and is also what makes my job so fun! Fruit-forward, rich and delightfully complex, Bulleit Bourbon Blenders’ Select No. 001 is a true expression of who I am as a blender. I am thrilled to be taking risks and pushing boundaries at Bulleit and in the world of whiskey alongside other women who are also making waves in the industry,” said Bulleit Blender Eboni Major.
To further champion and inspire pioneering women in the food and beverage industries, Johnnie Walker and Bulleit will also kick off a robust Craftswomen partnership with Cherry Bombe this spring. Through the biannual magazine’s Radio Cherry Bombe Podcast tour, and Jubilee conference, Johnnie Walker and Bulleit will connect with the platform’s community of trailblazing women making waves in the food and drink world to reinforce inclusivity, whisky education and responsible drinking.
For more information, please visit JohnnieWalker.com and Bulleit.com.
For Johnnie Walker, Hunter PR
whisky@hunterpr.com
For Bulleit, Taylor PR
bulleit@taylorstrategy.com
About Johnnie Walker
Johnnie Walker, the world’s best-selling Scotch whisky brand owned by Diageo, traces its origins to 1820 when founder John Walker opened a grocery store in Kilmarnock, Scotland, and began blending whiskies for consistent quality and flavor. His son Alexander expanded the business globally, introducing the iconic square bottle in 1860 and slanted label for better visibility, while grandson Alexander II and George launched the Striding Man logo in 1908 and officially named the range Johnnie Walker in 1909, with Red Label and Black Label leading the way. By 1920, the brand reached 120 countries, cementing its status through innovative marketing and masterful blending from Scotland’s finest malts and grains.
Today, Johnnie Walker’s award-winning portfolio spans vibrant expressions for every occasion, from the bold and spicy Johnnie Walker Red Label—perfect for mixing in cocktails—to the rich, smoky depth of Black Label and Double Black, the balanced vatted malt Green Label aged 15 years, the smooth Gold Label Reserve, the elegant Aged 18 Years, and the pinnacle Blue Label, crafted from rare casks for velvety honey, fruit, and spice notes. With ongoing innovations like limited-edition releases and a commitment to sustainability, Johnnie Walker continues to inspire progress and celebration in over 180 countries worldwide.
About Bulleit
Bulleit Distilling Co., located in Shelbyville, Kentucky, embodies a pioneering spirit rooted in American whiskey heritage. Revived in 1987 by Tom Bulleit, who drew inspiration from his great-great-grandfather Augustus Bulleit’s high-rye recipe from the 1830s, the brand has grown into one of the fastest-expanding whiskeys in the world under Diageo. The state-of-the-art distillery, opened in 2017 with a focus on sustainability—including water conservation, natural habitat protection, and local sourcing—produces bold, spicy expressions that honor frontier traditions while embracing modern innovation, welcoming visitors to experience the craftsmanship firsthand since 2019.
Renowned for its distinctive high-rye mash bills, Bulleit offers an award-winning portfolio featuring Bulleit Bourbon with its signature spicy yet smooth profile from 28% rye, the 95% rye Bulleit Rye for unparalleled complexity, aged staples like Bulleit Bourbon 10-Year-Old and Bulleit Rye 10-Year-Old, and innovative releases such as Barrel Strength and the 2025 Bottled-in-Bond Bourbon. These whiskeys, distilled and aged with precision in charred American oak, deliver rich flavors of vanilla, oak, and spice, making Bulleit a favorite among bartenders and enthusiasts for sipping neat or crafting timeless cocktails.
Bulleit’s Visitor Center: 3464 Benson Pike Shelbyville, Kentucky 40065
Website: www.bulleit.com.
In 2019, a Visitor’s Centre at the Bulleit Distilling Co. in Shelbyville opened to share our modern, technological and sustainable approach to making great whiskey.
For more information, visit www.bulleit.com.
About Diageo
Diageo plc, a global leader in premium alcoholic beverages headquartered in London, stands at the forefront of the whisky industry with an unparalleled portfolio of iconic Scotch whisky brands. From the world’s best-selling Scotch, Johnnie Walker, to renowned single malts such as Lagavulin, Talisker, Cardhu, and The Singleton, Diageo operates over 30 distilleries across Scotland, producing nearly one-third of the nation’s malt whisky capacity. This rich heritage, combined with masterful blending and innovative maturation techniques, ensures that Diageo’s whiskies deliver exceptional quality and diversity, appealing to connoisseurs and casual enthusiasts alike in nearly 180 countries worldwide.
Committed to craftsmanship and sustainability, Diageo continues to pioneer in the whisky category through limited-edition releases like the annual Special Releases collection, showcasing rare and experimental expressions that push the boundaries of flavor. With a focus on responsible enjoyment and grain-to-glass excellence, Diageo not only preserves centuries-old traditions but also invests in the future of whisky, making it the trusted choice for celebrating life’s moments with timeless sophistication.
For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.
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