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Archives for May 2021

Detroit City Distillery bringing back Summer Rum, ‘Detroit’s industry love letter to rum’

May 26, 2021 By Dow Scoggins

Detroit City Distillery bringing back Summer RumDetroit City Distillery (DCD), an independent craft distiller of small-batch artisanal spirits, is bringing back its limited-edition spirit, Summer Rum and hosting a special street party on Sun., May 30. The event will take place at the Detroit City Distillery Tasting Room at 2462 Riopelle in Eastern Market – Indoors and outdoors, with limited capacity, requiring masks and social distancing. The outdoor patio area encompasses an entire city block. Spinning DJs: Peter Croce, Blair French, Party Boy Lance, Joseph Dopke. Special menu of with craft rum drinks and food, to be announced via social media @detroitcitydistillery on Facebook & Instagram

It’s Detroit City Distillery’s annual Summer Rum party and they have an epic day planned.

Smashable Summer Rum Drinks.
Pineapples filled with rum, carafes brimming with avocado daiquiris, boozy pops and more.

Come shake your booty.
Peter Croce, Blair French, Joseph Dopke and Party Boy Lance will be spinning the island vibes all day and all night.

Killer food from across the pond.
Midnight Temple are bringin’ the heat with some amazing Indo=Indian food (which is a match made in heaven for rum drinks).

Hidden treasure.
This year, DCD hid secret Summer Rum treasures at bars throughout the city. The bartenders who helped DCD make this delicious spirit hold the key. Order some cocktails and see if you can score some booty. Claim your treasure at DCD during the Summer Rum Street Party.

Detroit City Distillery Tasting Room
2462 Riopelle Street Eastern Market
phone 313-338-3760
www.detroitcitydistillery.com

Filed Under: rum, Uncategorized

Still Austin Whiskey Co. Launches Its First Limited-Release Cask Strength Bourbon

May 23, 2021 By Dow Scoggins

Still Austin Whiskey Co. Launches Its First Limited-Release Cask Strength BourbonAustin, Texas – Still Austin Whiskey Co., a homegrown distillery situated in the heart of South Austin, launched its first limited-release Cask Strength Bourbon, in on- and off-premise establishments throughout Texas and at the Still Austin Distillery Tasting Room. Unlike the company’s Distillery Reserve Series which typically yields up to 600 total bottles and is only available at the Tasting Room, the Cask Strength Bourbon is a limited-release, meaning a larger quantity will be available in the marketplace as well. This year, the team will make 1,100 cases available now and an additional 1,100 cases available in September.

Made from 100% Texas grains, the new expression contains the same mash bill as the company’s flagship straight bourbon whiskey – 70% Non-GMO white corn, 25% Elbon rye and 5% wildfire malted barley – but without utilizing the slow water reduction process, resulting in a higher proof. The suggested retail price for a 750ml bottle is $65.

To create this robust bourbon, the team asked Master Blender Nancy Fraley to search through their barrels of Straight Bourbon and select the most complex and full-flavored ones—those that were begging to be blended and released at “barrel proof,” meaning the whiskey was bottled at the same proof at which it was aged. The resulting spirit is a masterpiece of complex, dark flavors with a deep spice finish.

At 118 proof (59% ABV), the new Cask Strength Bourbon is a “deeper, darker, more robust version of its beloved 98.4 proof fruit-forward sibling (aka The Musician), offering a nose of brandied cherries with fresh muddled mint, old fashioned blackberry cobbler with biscuit crust, and cinnamon toast in brown butter,” according to Fraley. “The palate offers notes of grilled peaches drizzled with balsamic vinegar, butterscotch pecan pie, and dark brown sugar, followed by warming waves of rye spice, nutmeg, and clove.”

The artwork on the label, created by internationally acclaimed artist and native Texan Marc Burckhardt, is a slightly modified version of the Straight Bourbon artwork, a series which portrays “archetypical” Austinites. Each provides a sense of the people who have influenced and inspired the team, while paying homage to the Texas terroir. While the Cask Strength bottle also features The Musician, the black night sky is meant to be representative of the stronger, “darker” whiskey.

Grain-to-Glass Philosophy
Still Austin is an independent craft whiskey distillery founded in 2015, focusing on a true grain-to-glass concept that produces the highest quality whiskey by perfecting every part of the process and using local resources and sustainable practices. The team is committed to carrying out each part of the process in-house. That means never sourcing whiskey from another distillery, and instead always hand-making everything from scratch, and managing everything in-house – milling, mashing, fermenting, distilling, barreling and bottling.

The Still Austin distilling team is led by Head Distiller John Schrepel, Master Blender Nancy Fraley and veteran Master Distiller Mike Delevante, one of the most experienced and respected distillers in North America who designed the distillery to make the highest quality of bourbon. That includes a 42-foot custom-made column, “Nancy,” (and her sister copper-pot still, “The Queen”) which give the distillers serious creative license to create unique new flavors and spirits. The team also uses Texas weather to its advantage. The region’s high heat, humidity and rapidly shifting temperatures encourage spirits to move rapidly in and out of the oak barrels and mature relatively quickly—but, if this process is left unchecked, it can also cause the bourbon to have heavy oak flavor or harsh tannic qualities. To prevent this, Still Austin uses a meticulous slow water reduction technique focused on flavor and balance, which gives the alcohol a softness on the palate and brings more “mature” notes to the forefront.

About Still Austin Whiskey Co.
Founded in 2015 by three Austin families, Still Austin Whiskey Co. is a true grain-to-glass distillery, located at 440 East St. Elmo Road in the heart of Austin, Texas. All spirits are hand crafted using grains grown by Texas farmers. Still Austin’s collection of spirits includes the flagship Straight Bourbon Whiskey (aka “The Musician”) and American Gin (aka “The Naturalist”). Still Austin places a high value on sustainability, with a focus on cutting carbon emissions through local sourcing, increasing the biodiversity of the region through heritage grains, returning spent grains to local ranchers to feed their animals, and operating a distillery that is designed for energy efficiency and water conservation.

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Filed Under: best whiskey, bourbon

WhistlePig Donates $100,100.00 To Farm Aid With Proceeds From FarmStock Beyond Bonded Rye Barrel

May 23, 2021 By Dow Scoggins

FarmStock Beyond Bonded RyeWhistlePig Whiskey, #1 distiller in the ultra-premium and luxury rye whiskey category in North America, is pleased to announce that it has made a donation of $100,100.00 to Farm Aid, a non-profit organization that promotes and works to build a strong, resilient family farm system of agriculture that benefits farmers, eaters, communities and our soil and water. This past weekend, the first ever barrel of 100% grain-to-glass whiskey from the WhistlePig Farm, FarmStock Beyond Bonded, was auctioned off at Dana Mecum’s 34th Original Spring Classic in Indianapolis.

After whiskey fans across the country bid on Barrel No. 0001 of WhistlePig Beyond Bonded FarmStock Rye, the winning bid came in at $39,000.00. To round off the donation to Farm Aid, WhistlePig has generously kicked in an additional $61,100.00 to aptly match the proof the whiskey, 100.1.

The winner will not only receive the first ever two hundred 750ml hand bottled units of FarmStock Beyond Bonded, but also the empty Barrel No. 0001 and a grain-to-glass experience at the WhistlePig Farm & Distillery in Shoreham, Vermont.

FarmStock Beyond Bonded straight rye whiskey is crafted from 100% Remington Rye harvested on the WhistlePig Farm, distilled and proofed with local water, and aged in Vermont Estate Oak casks for 4 years, 8 months and 14 days. It is bottled at 100.1 proof, a hair beyond the 19th century Bottled in Bond requirement of 100 proof.

FarmStock Beyond Bonded Rye Whiskey will make its official debut later this Spring, hitting shelves and sold alongside the rest of WhistlePig’s award-winning portfolio of rye whiskies. Consumers will be able to find their own bottle of Beyond Bonded Rye at select premium liquor stores and online retailers.

With just 40 barrels making up the first ever Beyond Bonded Rye Whiskey collection, the offering is one of WhistlePig’s most exclusive to date. While bottles will be sold at premium retailers, bars and restaurants across the US, the inaugural barrel auction at Mecum will be the one and only opportunity to acquire a full barrel of WhistlePig FarmStock Beyond Bonded.

Further information on FarmStock Beyond Bonded Rye Whiskey will be released later this month. In the meantime, fans can find WhistlePig’s current FarmStock Rye expression, a Rye blend with 52% farm-to-glass whiskey released in 2019, by visiting shop.whistlepigwhiskey.com.

About WhistlePig Whiskey
Founded in 2007, WhistlePig has become the #1 distiller in the ultra-premium and luxury rye whiskey category in North America, featuring the bold and often untapped flavor of Rye. WhistlePig is leading a surge of innovation in the emerging field of North American whiskey. As the most decorated Rye whiskey – having received the coveted ‘Best in Show Whiskey’ title from the 2017 San Francisco World Spirits Competition, WhistlePig is widely viewed as the world’s finest Rye. With the opening of its distillery on its 500-acre Vermont farm in the fall of 2015, WhistlePig has also become one of the leading farm-to-bottle Rye whiskeys in the world.

About Farm Aid
Farm Aid’s mission is to build a vibrant, family farm-centered system of agriculture in America. Farm Aid artists and board members Willie Nelson, Neil Young, John Mellencamp, Dave Matthews and Margo Price host an annual festival to raise funds to support Farm Aid’s work with family farmers and to inspire people to choose family farm food. Since 1985, Farm Aid, with the support of the artists who contribute their performances each year, has raised more than $60 million to support programs that help farmers thrive, expand the reach of the Good Food Movement, take action to change the dominant system of industrial agriculture and promote food from family farms.

About Mecum Auctions
Nobody sells more than Mecum. Nobody. The Mecum Auction Company is the world leader of collector car, vintage and antique motorcycle, and Road Art sales, hosting auctions throughout the United States. The company has been specializing in the sale of collector cars for more than 30 years, now offering more than 30,000 lots per year and averaging more than one auction each month. Established by President Dana Mecum in 1988, Mecum Auctions remains a family-run company headquartered in Walworth, Wisconsin.

 

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Filed Under: Uncategorized

Ranch Rider Spirits Co. Introduces, The Buck, a New Premium Vodka Seltzer

May 23, 2021 By Dow Scoggins

Austin, Texas – Ranch Rider Spirits Co., Texas’ number one premium spirit-based seltzer, revealed its newest premium vodka seltzer just in time for summer – The Buck, a fresh Moscow Mule recipe made with real ingredients. Further establishing Ranch Rider as the ultimate premium spirit-based seltzer, The Buck’s recipe is composed of six-times distilled vodka, fresh pressed organic ginger, fresh squeezed lime and sparkling water – a unique profile that embodies everything people love about the traditional Moscow Mule, but without all of the sweet added sugar. The Buck has an alcohol content of 5.99% – making it a premium vodka seltzer with only 119 calories and 0.8 grams of sugar.

As a local-Texan favorite and soon to become the nation’s number one spirit-based seltzer, Ranch Rider’s innovative take on the modern-day Moscow Mule is a testament to the brand’s commitment to developing beverages and health-conscious recipes that are transparent, of the highest quality and taste unlike anything else on the market.

“We’ve continued Ranch Rider’s success by listening to our customers and developing recipes that fit the demands of our consumers: premium spirit-based seltzers made with real ingredients that aren’t loaded with sugar or artificial sweeteners,” says Quentin Cantu, co-founder of Ranch Rider Spirits, Co. “After multiple rounds of recipe tasting and product development – we decided to go straight to the source and give our customers the opportunity to give feedback on their idea of the perfect summer drink and be a part of the recipe advancement.”

The Buck is canned in Ranch Rider’s Dripping Springs Distillery and will feature new redesigned labels. The new beverage is debuting in its hometown of Austin, Texas and will be rolling out to other markets throughout the summer.

“At Ranch Rider, we believe mules are the best creatures on earth. They’re surefooted. They’re intelligent and they’re determined as heck. Well, we put the spirit of a mule in a can. Vodka, sparkling water, lime, and here’s the kicker, real ginger. Not sugary ginger beer. It’s a mule the way a mule would make a mule. And in this industry, that’s saying something,” mentioned co-founder, Brian Murphy.

The brand currently offers three additional premium spirit-based seltzers which are also made with real ingredients, are gluten-free and have 5.99% percent ABV:

Ranch Water: A Texas classic, the brand’s fan-favorite product features sparkling water, fresh-squeezed lime and premium reposado tequila from Jalisco, Mexico.

Tequila Paloma: A take on Mexico’s most popular cocktail, containing fresh grapefruit and lime, sparkling water and a splash of reposado tequila from Jalisco, Mexico.

The Chilton: A west Texas favorite, this recipe features six-times distilled vodka, sparkling water, fresh lemon and a dash of sea salt.

Ranch Rider Spirits’ 12-ounce canned premium spirit-based seltzers are available in bars, restaurants and retailers throughout the country. For a full retail list, visit www.ranchriderpirits.com/find. The cocktails are sold in packs of four for $12.99-$14.99.

About Ranch Rider Spirits Company
Founded in 2019 and born from a food truck in Austin, TX, Ranch Rider Spirits Co. is a premium spirit-based seltzer brand. Each seltzer is made with premium spirits, sparkling water, fresh-squeezed citrus and not a drop of added sugar. Ranch Rider Spirits offers four flavors – Ranch Water, Tequila Paloma, The Chilton and The Buck. To stay in the loop, visit ranchriderspirits.com and follow along on Instagram and Facebook at @ranchriderspirits.

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Filed Under: Uncategorized

Kupu Spirits Launches Rye & Bourbon Whiskey Blend

May 16, 2021 By Dow Scoggins

Kupu Spirits - Maui HawaiiWaikiki Kihei, Hawaii – Following a full year of resting on new charred American oak barrels, Kupu Spirits announces the launch of its Whiskey. The product, a blend of Rye and Bourbon Whiskey, has been matured in a space provided by Haleakala Ranch in bunkers dating back to World War II. The 88 proof Whiskey is an exceptional expression of caramel and vanilla building to peppery spice notes with a hint of nuttiness.

“After closely monitoring the aging process for over 2 years, we carefully selected the barrels to pull for Batch #1. Selecting the perfect marriage of the lighter #2 charring of white American oak, along with the ideal climate conditions where the whiskey was rested, we feel this rye-heavy blend really stands-up to top whiskeys in its class. While the subtle complexities of the sweet corn and vanilla flavors are apparent, we wanted to primarily showcase that spicy, peppery kick of the rye that we all know and love,” stated Lead Distiller, Nick Reiss. “Our team at Kupu/MBC worked very hard, putting in the time and sweat to build the foundation of a program here on Maui that will continue to bring more delicious whiskey for years to come. As the Lead Distiller of Kupu Spirits, I personally hope you enjoy this whiskey as much as I do.”

The official debut of Kupu Whiskey will be on World Whiskey Day, May 15th at MBC Waikiki. CEO and Co-Founder of Maui Brewing Company/Kupu Spirits, Garrett Marrero will be on-site to promote the latest product alongside Lead Distiller, Nick Reiss, members of the MBC team, and distribution partners from Paradise Beverages.

To commemorate the occasion, all Maui Brewing Company locations will be offering a promotional cocktail, “Ko’olau Cruiser” created by MBC Waikiki’s General Manager and Head Mixologist Shawn Shelton. The cocktail is made with Kupu Spirits Whiskey, Orange Liqueur, Sweet Vermouth, and lemon juice. In addition, Executive Chef Terry Lynch has created a dessert pairing “Honey Toast with Kupu Whiskey Caramel Sauce”.

At the brewery/distillery location on Maui, the team at MBC Kihei will be promoting Kupu Whiskey with two offerings throughout the week of May 15 – May 22:

A HI Fashioned sampler, featuring four beverages on a sampler paddle including a signature White Kupu Old Fashioned, a Kupu Barrel One Old Fashioned, an Origin Kupu Old Fashioned, and a Barrel-aged Old Fashioned Barleywine.
White Kupu Sloshie Special, a classic frozen blend of Mango Iced Tea with Lemonade, Kupu White Whiskey and cane sugar.
Since its 2019 inception, Kupu Spirits has won awards for every product in its line, including Gin, White Whiskey, and ready-to-drink cocktail varietals of Whiskey Ginger, Whiskey Cola, and Gin and Tonic.

About Kupu Spirits
A brand extension of Hawaii’s largest independent craft brewery, Kupu Spirits island crafted distilled spirits and ready-to-enjoy canned cocktails debuted in 2019. In the Hawaiian language, the word “kupu” means “to sprout” or “to grow.” The name Kupu Spirits was chosen to symbolize the brand as an offshoot of Maui Brewing Company, operating with a mission aligned to the same independent values, sustainability practices, and commitment to craft as its parent brand.

 

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Filed Under: best whiskey, bourbon

World Whiskey Day – The Third Saturday in May

May 15, 2021 By Dow Scoggins

World Whiskey Day - The Third Saturday in May
World Whisky Day was founded in 2012 by Blair Bowman while studying at the University of Aberdeen. This event occurs on the third Saturday in May.

Participants are encouraged to drink whisky on the day at events which may be officially registered on the World Whisky Day website. Others participate via social media using the #worldwhiskyday hashtag.

The organizers estimate that over 250,000 people participated in registered events. In 2015, World Whisky Day events were registered on all seven continents.

Articles about World Whiskey Day

World Whisky Day: 5 New Whisky Brands Now Available In The UK(May 14) – Although Scotland has more than 20 million casks of maturing whisky (almost four for every Scottish resident), of these five new whisky brands recently launched in the UK, only one is from Scotland. And as 15 May is the annual World Whisky Day, it is a great time to celebrate and have a “wee dram” of Daddy Rack, Filey Bay, Grace O’Malley, Jackson Jones and Stauning. Complete Story

Today on World Whisky Day, Raise a Toast and Celebrate Your Favorite Drink(May 15) – World Whisky Day is celebrated on the third Saturday in May. This year the day is observed across the globe on May 15. Celebrated by whisky lovers at large, the day was founded in 2012. To make the occasion special, various tasting events, social gatherings and programs are organized. Complete Story 

Celebrating World Whiskey Day with grain-to-glass bourbon(May 14) -World Whiskey Day takes place on the third Saturday of May. The special day brings people across the globe together to celebrate the popular spirit. 5 Live celebrated World Whiskey Day with Black Button Distilling’s Four Grain Straight Bourbon. Complete Story

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Filed Under: Uncategorized

Vermont Producers WhistlePig Rye Whiskey And Runamok Maple Team Up To Launch Barrel-Aged Products For Retail Market

May 13, 2021 By Dow Scoggins

WhistlePig Maple Syrup

Fairfax, Vermont – Two award-winning Vermont producers, Runamok Maple and WhistlePig, have joined forces to launch a pair of handcrafted barrel-aged products this spring: WhistlePig Rye Whiskey Barrel-Aged Maple Syrup and WhistlePig Barrel-Aged Maple Bitters. Beginning May 15, the maple syrup will be available for general distribution, as well as for purchase at runamokmaple.com and whistlepigwhiskey.com, while the bitters will be used exclusively by WhistlePig for promotional purposes.

“The only thing more fitting than pairing maple with whiskey is pairing the Runamok Maple brand with the WhistlePig brand,” said Curt Alpeter, President and Partner at Runamok Maple. “We couldn’t be more thrilled about this partnership, and we think these two products are going to be a big hit among foodies and cocktail drinkers alike. We’re excited about the prospect of expanding our brand into restaurants and hospitality while helping WhistlePig enter the retail grocery market.”

Runamok Maple has been barrel-aging its pure, organic Vermont maple syrup for several years, but the new partnership with WhistlePig will see the maple producer age its syrup in the same Vermont oak barrels that the distillery uses for its classic Rye Whiskey. The WhistlePig Rye Whiskey Barrel-Aged Maple Syrup features beautiful notes of toffee and rye spice, making it a classic sweetener for cocktails as well as the perfect topper for desserts and breakfast favorites like pancakes, waffles, French toast, and crepes.

The WhistlePig Barrel-Aged Maple Bitters are made with a base of WhistlePig’s 15-year-aged Estate Oak Rye and Runamok Maple’s organic maple syrup. A unique blend of herbs and spices gets added to the base to create a beautiful version of bitters that will elevate a wide variety of cocktails with just a few drops.

“The use of maple syrup in cocktails continues to grow at a strong pace, and we’ve been working to find a nationally recognized brand partner that was equally obsessive about the quality of its products and could supply countrywide.” said Jeff Kozak, CEO of WhistlePig Rye Whiskey. “We found both of those attributes in Runamok Maple, and we’re thrilled with the first two products that have been released as part of this partnership.”

WhistlePig is the top distiller in the ultra-premium and luxury rye whiskey category in North America. The brand is known as one of the true innovators in the emerging field of North American whiskey.

Based in Fairfax, Vermont, and owned by husband and wife team Eric and Laura Sorkin, Runamok Maple is known for its growing collection of pure, infused, barrel-aged, and smoked maple syrups. Earlier this year, the brand expanded their product line to include a new collection of maple-based cocktail syrups and bitters. Runamok Maple’s products are available in select specialty food shops and markets across all 50 states, as well as online at runamokmaple.com and amazon.com.

About Runamok Maple
Runamok Maple, a Vermont-based company owned by husband and wife team Eric and Laura Sorkin, produces organic maple syrup from its sugarbush located on the slopes of Mount Mansfield. Since 2016, Runamok Maple has been showcasing the versatility of maple with its unique line of pure, barrel-aged, smoked, and infused maple syrups – and most recently its collection of maple cocktail syrups and cocktail bitters. With over 1,000 acres of land in northern Vermont, the team at Runamok Maple manages 100,000 taps and works with over a dozen local maple producers to bring their pure maple syrup to consumers near and far. Boasting over a dozen varieties, including flavors like Bourbon Barrel-Aged, Smoked with Pecan Wood, and Cinnamon + Vanilla Infused, Runamok Maple is available for purchase on runamokmaple.com as well as in select specialty food shops across the U.S. and Amazon.com.

About WhistlePig Rye Whiskey
Founded in 2007, WhistlePig has become the #1 distiller in the ultra-premium and luxury rye whiskey category in North America, featuring the bold and often untapped flavor of Rye. WhistlePig is leading a surge of innovation in the emerging field of North American whiskey. As the most decorated Rye whiskey – having received the coveted ‘Best in Show Whiskey’ title from the 2017 San Francisco World Spirits Competition, WhistlePig is widely viewed as the world’s finest Rye. With the opening of its distillery on its 500-acre Vermont farm in the fall of 2015, WhistlePig has also become one of the leading farm-to-bottle Rye whiskeys in the world.

 

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Filed Under: best whiskey, cocktails

Goodwood Brewing Releases Rye Whiskey

May 12, 2021 By Dow Scoggins

Goodwood Brewing Releases Rye Whiskey Aged in Stout BarrelsLOUISVILLE, Kentucky – In a move toward diversifying its portfolio and reaching spirits consumers, Goodwood Brewing Company announced a foray into the crafts spirits space with the launch of a Premium Bourbon aged in stout barrels in 2019. A year later, they are adding a Rye Whiskey to their lineup.

The 90 proof, small-batch rye is the fourth product to be launched under the Goodwood Spirits line. As with all Goodwood Brewing products, an emphasis was placed on quality and craftsmanship, with months of preparation and experimentation going into the spirit.

Goodwood Rye Whiskey is aged for two years, before being finished in Goodwood English Mild beer barrels, for a special flavor that can only develop from this process. Tasting notes of caramel and vanilla fade to a complex spice and smoky body.

Goodwood Rye will be released in early May in select retail stores and exclusive accounts throughout the Louisville area, and will enter the rest of Kentucky in the near future. Goodwood Spirits can also be purchased at the Goodwood Brewing Taproom in Louisville, KY.

Other spirits in development from Goodwood Brewing and Spirits include a Walnut Brown and an Imperial Stout.

ABOUT GOODWOOD BREWING
Headquartered in Louisville, Kentucky, Goodwood Brewing and Spirits is dedicated to making the highest quality beers, barrel finished spirits and made from scratch food. We believe what’s good for bourbon is good for beer. Goodwood’s Louisville brewery is one of Kentucky’s longest continuously operated breweries, having started operations in 1990.

Goodwood beers are available in Kentucky, Indiana, Alabama, Virginia, Tennessee, South Carolina, West Virginia, Missouri, Oklahoma, Georgia, Florida, Texas, Ohio and Kansas.

 

Filed Under: Uncategorized

Cleveland Whiskey wins Double Gold, Gold, and Silver at the 2021 San Francisco World Spirits Competition

May 11, 2021 By Dow Scoggins

Cleveland Whiskey wins Double Gold CLEVELAND, Ohio – Cleveland Whiskey’s Underground Bourbon Whiskey finished with Black Cherry Wood was awarded a rare double gold medal and their Underground Rye Whiskey finished with Black Cherry Wood a gold medal at the 2021 San Francisco World Spirits Competition (SFWSC). A competition whose awards are considered one of the most reliable indications of spirits excellence in the world. Wheat Penny Bourbon® was awarded a Silver medal.

The competition ensures equal consideration by having highly controlled blind tastings. Judges do not receive any information on the producer or the price point. They determine which entries are worthy of a Gold, Silver, or Bronze medal based on tasting alone. Only those entries that receive a Gold medal from all the judges on a panel earn a Double Gold award.

In 2009 Tom Lix, founder, and CEO, set out to make bourbon and whiskey differently with technology. In 2013, the first bottles of Cleveland Whiskey hit the shelfs and in 2015, the Cleveland Underground® series was born. “Accelerating the aging process was just the first step in applying technology to make whiskey differently.” Tom Lix said, “Bigger and better opportunities lie in being able to make whiskeys with woods other than oak and the Underground whiskeys finished with Black Cherry Wood and Wheat Penny Bourbon are great examples of that.”

Today, Cleveland Whiskey is in the process of moving into a larger facility in the heart of Cleveland. The new space, situated on the Cuyahoga river in the south flats, is ten times larger than the current space and will enable them to significantly increase production. Best of all, the expansion plans include a distillery brand experience that will be a “must-see” destination in the City of Cleveland.

“Our mission is simple; every day make good whiskey and do the right thing. Over the past year we have lived that by making and donating hand sanitizer to the frontline workers in our community including the Cleveland Clinic’s 51,000 healthcare workers, nursing homes, Cuyahoga County’s Police, Fire and EMS, and more. The awards help show we have delivered on the other part of our promise, we made good whiskey everyday too,” said Tom Lix, founder and CEO of the company.

About Cleveland Whiskey
Founded in 2009, Cleveland Whiskey is a maker of Bourbon and Rye Whiskeys. Named “Whiskey Distillery Innovator of the Year,” Cleveland Whiskey has won more than 100 medals and counting at competitions around the world. Unique finishes with woods that include black cherry, sugar maple, and apple, limited runs of coffee infusions plus local craft beer and honey barrel aged bourbons. We are always pushing the traditional limits of whiskey. Visit us at www.clevelandwhiskey.com. Follow us @clevelandwhiskey on Instagram and Facebook.

Filed Under: Uncategorized

Sisterdale Distilling Co. Hires Big Thirst Consulting to Launch its Straight Bourbon

May 10, 2021 By Dow Scoggins

Sisterdale Distilling Straight BourbonAUSTIN, Texas – Sisterdale Distilling Co., a new whiskey distillery located in the Texas Hill Country, selected Big Thirst Consulting as its partner to help launch its Straight Bourbon in Texas. Big Thirst Consulting will provide sales enablement, distributor relations, and marketing services to help the distillery establish its presence in bars, restaurants, and retail stores and increase awareness for its new brand.

Sisterdale Distilling Co. was founded by longtime friends, Chad Gailey and Peter Watson, with a mission to bring innovation, and a new business approach to the pursuit of creating the most delicious bourbon possible. As a start-up, the partners chose to devote their resources to acquiring premium sourced whiskey rather than in building an expensive new distillery. Along with a veteran Texas distiller, the company ages, precisely blends, and bottles bourbon in its production facilities located on a family ranch in Sisterdale, Texas.

“Starting a new distillery isn’t easy, and we knew we needed to partner with industry experts in order to successfully launch and get our bourbon into the market quickly,” said Chad Gaily, co-founder, Sisterdale Distilling Co. “We chose the Big Thirst Consulting team to take advantage of their deep connections with distributors and retailers, as well as their extensive know-how in navigating the complex world of beverage alcohol. Their seamless approach to helping us with operations has been extremely beneficial. Within weeks of contacting them, we had a massive jump in sales through our distributor, got placements in several new stores, developed new messaging, and have a solid marketing plan to propel our business growth.”

Big Thirst Consulting will help Sisterdale Distilling Co. with route-to-market consulting to increase sales by working with the distillery’s sales team and its distributor partners. The firm will expand Sisterdale Distilling’s presence on and off premise statewide with a focus on independent stores, chain retailers, and fine dining establishments. Big Thirst Marketing will increase brand awareness and purchase intent with public relations, digital marketing, director to consumer communications, and e-commerce.

“We started our business explicitly to help distilleries bring their vision to life,” said Mark Shilling, partner, Big Thirst Consulting. “We’re thrilled to help Sisterdale Distilling Co. get started on the right path and to provide the distribution management, sales guidance, and marketing services they need to get their whiskey on more store shelves and bar backs around the country. We’re looking forward to helping them meet their business goals this year and beyond.”

About Sisterdale Distilling Co.
Sisterdale Distilling Co. is dedicated to making one thing: the most delicious, refined bourbon. We painstakingly handcraft every drop of our bourbon and you will taste the difference. Founded by Chad Gailey and Peter Watson Sisterdale Distilling Co. in 2020 on a 1,200-acre family cattle ranch just off Sister Creek in Sisterdale, Texas to make the highest quality, small-batch bourbon. Currently Sisterdale Distilling produces a Straight Bourbon from five different bourbons meticulously selected from a distillery. Stay connected with Sisterdale Distilling Co. on Instagram and Facebook.

About Big Thirst Consulting
Founded in 2020 Big Thirst Consulting provides complete, integrated business services for distilleries to pave the way to profitable growth. The consultancy, created by spirits industry veterans, Matt McGinnis, and Mark Shilling along with advisory board member, Joseph Castillo, helps distilleries with services including regulatory compliance, distribution, pricing, sales, and marketing to help them grow to the next level, faster, with better margins. Big Thirst Consulting has extensive experience helping start-up and growth phase craft and major brand distilleries streamline operations, increase sales, and manage distributor relations for market growth. The consultancy accesses the power of Big Thirst Marketing, a full-service agency, that fosters relationships between your brand and loyal customers.

 

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