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SAN FRANCISCO — As the market for imported whiskeys heats up, Australia’s Morris Whiskey, in partnership with distiller and importer Hotaling & Co., today announces its official US launch, presenting connoisseurs with a unique Whiskey style that captures the origins, climate, and terroir of Australia. Due to their distinctive flavor profiles, whiskeys produced in Australia have enjoyed significant popularity and growth in recent years. To date, Morris is the third Australian whiskey to be made available in the United States and marks its debut with the launch of two notable, award-winning whiskeys: Australian Single Malt Signature Whiskey and Australian Single Malt Muscat Barrel Whisky.

Led by Head Distiller Darren Peck, who has worked under the tutelage of one of the world’s most renowned whiskey makers John McDougall (Springbank, Laphroig, Balvenie amongst others), Morris combines decades of tradition with modern techniques to craft a distinctive style of Australian singles malt whisky. Crafted in Victoria, Morris Whiskey is crafted from 100% locally sourced ingredients and aged in award-winning fortified wine casks, creating a maturity, depth and richness of flavor normally reserved for longer-aged whiskeys. With hot days and cool nights, Australia’s Mediterranean climate allows the liquid to mature faster than whiskeys matured in cooler climates, allowing richer and more robust flavors to develop in less time.

“At Morris we have created a unique style of whiskey that suits our home in Rutherglen. Crafted from Australian barley and pure, filtered water from the Snowy Mountains, Morris Whiskey not only reflects the premium fortified casks, but also its regional Victorian heritage,” said Darren Peck, Head Distiller at Morris Whisky. “The Rutherglen region has a climate with hot summer days and cool nights, which not only provides ideal conditions for the production of world-class wines, but also for the aging of exquisite whiskey in casks.”

A brilliant sipper, Australian Single Malt Signature Whiskey presents a light topaz hue and reveals aromas of orchard fruit profiles, macerated black cherry and biscuit, with notes of zesty jam, lingering cocoa and dark berries for a pleasantly rounded mouthfeel. Aged for a minimum of three years in ex-wine casks at an ABV of 44%, the signature expression delivers a rich finish that lingers on the palate.

Premium Australian Single Malt Muscat Barrel Whiskey is designed as a whiskey best enjoyed neat. It reveals flavors of dates, figs and dark molasses with a complex blend of dried figs, sweet malt, vanilla and spices on the palate. Also made from Australian barley malt and aged for three years in American and French oak barrels at 48% ABV, the Muscat Barrel expression reveals a reddish copper tone ending with a creamy finish.

Both Australian Single Malt Signature Whiskey and Australian Single Malt Muscat Barrel Whiskey have been certified Gold at the San Francisco World Spirits Awards and World Whiskey Masters for the last two consecutive years, and have received Platinum and Doubles respectively at the most recent SIP Awards -Gold awards.

Production of these two whiskeys began in 2016 using the original copper still and column installed at Morris Winery in 1941 when used to make base spirits for Morris fortified wines. Maturation took place on site in the purpose built cask house using ex-wine casks handcrafted using a specific process in Morris’ private cooperage. The liquid is aged in a combination of American and French oak casks, ex-Shiraz and Cabernet red wine casks carefully selected from family-owned wineries in the Barossa and Coonawarra regions.

Founded in Rutherglen in 1859, Morris originally began as a family winery and has since grown into one of the most renowned fortified wine producers in the world. Generations of craftsmanship in blending, aging and creating world-class wines inspired Morris to introduce a line of single malt whiskeys to be launched in Australia in 2021. With over 160 years of winemaking experience, Morris combines decades of tradition, a historic copper still, and aged fortified casks with modern techniques to create a whiskey that is a true expression of time and place.

“The global popularity of Australian whiskey in recent years has provided Hotaling with an opportunity to introduce Morris Whiskey to American consumers, becoming only the third Australian whiskey to enter the U.S. market,” said Dan Leese, President and CEO of Hotaling & Co “We are delighted to add these two exceptional single malts to our whiskey portfolio, which round out our global whiskey offering.”

Hotaling & Co. Imported Morris Australian Single Malt Whiskey is available at select retailers in California, Texas, Illinois, New York, Massachusetts, Georgia, Colorado, Florida, New Jersey, Washington DC, Maryland with possible availability in Arizona, Nevada, and Missouri in the coming months. The Australian Single Malt Signature Whiskey has a suggested retail price of $59.99 for 750ml and the Australian Single Malt Muscat Barrel Whiskey has a suggested retail price of $89.99 for 750ml.

More information on both whiskeys can be found at www.morriswhisky.com.

About Morris Australian Single Malt Whisky:
Founded in 1859, Morris of Rutherglen is one of the most renowned makers of fortified spirits in the world. The craftsmanship of blending, aging and creating world-class fortified wines has been passed down through six generations of the family, putting the distillery perfectly positioned to produce exceptionally flavored Australian single malt whiskey. Located in the Rutherglen region of north east Victoria, Australia, the distillery boasts the Snowy Mountains to the east. This natural spring provides the purest water year-round, allowing the true flavors and characters of the whiskey to shine through.

The Morris Whiskey range currently consists of Australian Single Malt Signature Whiskey and Australian Single Malt Muscat Barrel Whiskey, with future releases planned. The exceptional flavor comes from access to American and French oak wine casks, carefully selected from Casella family wineries in Australia’s Barossa and Coonawarra regions. These casks are all prepared by hand in our private cooperage using an individual shaving and toasting process for optimal maturation. Together with the local climate of hot summer days and cool nights, these conditions are perfect for single malt aging. Then the whiskey is finished

a combination of fortified Morris of Rutherglen wine casks, some containing the most highly awarded fortified wine in the world, to create the unique and distinctive flavor profile of Morris Whisky.

For more information visit: https://www.morriswhisky.com/

About Hoteling & Co.
Hotaling & Co., the premier distiller and importer in San Francisco, creates, curates and builds artisan brands of unmatched character and quality. Hotaling & Co., originally called the Anchor Distilling Company, was founded in 1993 and is credited with releasing America’s first craft whiskey (Old Potrero) and American craft gin (Junipero Gin) after Prohibition. In 2010, the Anchor Distilling Company was sold to a business partnership that included Tony Foglio and London’s oldest wine and spirits merchants, Berry Bros. & Rudd, and began expansion to incorporate a collection of premium craft spirits drawn from the were imported from all over the world. In 2017, Anchor Distilling became Hotaling & Co. The new name is a nod to one of Anchor Distilling’s most popular small-batch whiskeys (Old Potrero Hotaling’s Whiskey) and San Francisco gold rush legend AP Hotaling in the West quickly came to be one of the country’s most respected liquor retailers. Today, Hotaling & Co. is celebrating exciting growth and success; It’s the 29th year of distillation and the 12th commercial year of bringing like-minded distillers from around the world together to share the passion and raise the bar.

The Hotaling & Co. portfolio includes Luxardo Liqueurs & Cherries, Nikka Whisky, Junipero Gin, HINE Cognac, Convite Mezcal, Kavalan Whisky, Denizen Rum, HIRSCH Selected Whiskys, Writers’ Tears Whisky, Old Pulteney Whisky, Speyburn Whisky, Balblair Whisky, Arran Whisky, Old Potrero Rye Whiskey and more. Visit www.HotalingandCo.com for a full list of brands.

Bardstown, KY – Molson Coors Beverage Company, the iconic beer producer with a two-century foothold in the industry, announces the expansion of its first-ever whiskey, Five Trail Blended American Whiskey, into Wisconsin. This release marks the company’s first venture into the full-strength spirits category and is the debut release under the brand’s newest banner, Coors Whiskey Co. It will be sold for a suggested retail price of $59.99.

Initially launched in September 2021, Five Trail is the first premium whiskey by Molson Coors and establishes the evolution of the beloved beer brand as a beverage company. Still relatively new to the market, this expansion into the full-spirits and whiskey category has been an aspiration of David Coors for the past twenty years. When he was tasked to lead the company as it transitioned from beer to beverages in 2018, that dream became a reality. To bring the expression to life, David sampled well over one-hundred whiskies before landing on a blend of Colorado single-malt whiskey and three bourbons, cut to 95 proof with Rocky Mountain water. The expression is distilled, blended, and bottled in partnership with the award-winning, Kentucky-based Bardstown Bourbon Company.

The result of this partnership is a unique, well-balanced blend artfully crafted by a team of five hands, helmed by a fifth-generation member of the Coors legacy, both nod to the symbolic name of this special blend. On the palate, expect generous notes of sweet bourbon with hints of roasted nuts, honey, and caramel. The lingering notes of single malt are complemented by the spice of four-grain bourbon and the depth of wood and grain come from the 13-year-old Kentucky straight bourbon.

“I had been wanting to make a whiskey for a long time, and we made that dream a reality late last year,” explained David Coors, Vice President of Next Generation Beverages at Molson Coors. “Whiskey seemed like a natural progression, given malted grain is essential to its production and there were a number of distillers that were already using our malts in their expressions. We’re extremely proud of what we created and the reception has been truly incredible.”

“We’re still in the early stages of the Molson Coors Next Generation Division, but we think this is a really strong and unique whiskey we launched right out of the gate,” explained Pete Marino, President of Emerging Growth at Molson Coors. “When we were looking at the next steps for the brand, we knew we needed to bring it to Milwaukee. The people here have been such strong supporters of Molson Coors and we wanted them to be a key part of our growth story as a company.”

Best enjoyed neat or in classic cocktails like a Manhattan or Old Fashioned, Five Trail is a whiskey for all, including the most seasoned of palates and those looking for an approachable entry to the category.

Furthermore, given its rich history in the brewing business, Five Trail will be a great whiskey for beer drinkers looking to dip their toes into whiskey.

For more information on Five Trail Blended American Whiskey, visit www.FiveTrail.com and follow along on social at @FiveTrail.

About Five Trail Blended American Whiskey
Five Trail marries Colorado provenance with the innovative distillation techniques of pioneering distillers in Kentucky and Indiana to produce this golden whiskey, using Coors malt from the brand’s brewhouse and the purest water in America, straight from the Rocky Mountains in Colorado. Five Trail is founded in an Unbroken Spirit, spanning a journey that started nearly two centuries ago, with trails, tribulations, and an enduring frontier spirit. The Coors brand has been forged on expertise, knowledge, and influences of all five generations.

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Tullamore, Ireland –  St. Patrick’s Day is around the corner, and – with nearly 200 St. Paddy’s Days under their belt – your friends at Tullamore D.E.W. Irish Whiskey know a thing or two about celebrating the holiday….and how to actually spell it. Year in and year out, Americans seem to get it wrong, opting for the use of the double T instead of the double D. This year, Tullamore D.E.W. is setting out to change that…with an appetizing partnership.

To offer a tasty spelling lesson, Tullamore D.E.W. has partnered with acclaimed American butcher Pat LaFrieda to create the ultimate St. Paddy’s Day Patty to help fans from making the common spelling mistake between a meat patty and Ireland’s national holiday. The specialty St. Paddy’s Day Patty is made up of a proprietary blend created by Pat LaFrieda himself and inspired by Tullamore D.E.W.

“Every March, we produce around 5 million burger patties so when Tullamore D.E.W. came to us to help teach Americans about the proper spelling between Patty and Paddy, we knew we could help,” said Pat LaFrieda, Owner & CEO of Pat LaFrieda Meat Purveyors. “There are four generations of Patrick’s in our family and it all started with my grandfather who was born on March 17th. St. Paddy’s Day is always a festive holiday for us and with whiskey and burgers being the perfect pairing, we’re thrilled to release our first St. Paddy’s Day Patty alongside Tullamore D.E.W.,” he continued.

Beginning March 10th, 193 kits will be made available on LaFrieda.com for a price of $84.99 (+ shipping), nodding to the 193-year history behind the Tullamore D.E.W. brand. Each St. Paddy’s Day Patty includes two Tullamore D.E.W. ceramic shot glasses, one beanie, drink recipe card, Drizly code** to order a bottle of Tullamore D.E.W. to your door and 12 8oz meat patties. This way, you can celebrate the green holiday with a perfect pairing of Pat’s patties and Tully’s D.E.W. & A Brew serve created by Tullamore D.E.W. ambassador and Cork, Ireland native Gillian Murphy.

The St. Paddy’s Day Patty coincides with the U.S. launch of Tullamore D.E.W.’s new brand platform and advertising campaign “An Unwavering Whiskey in a Crazy World.” The campaign aims to highlight the refreshingly, unwavering world of the brand’s hometown, Tullamore, Ireland. The local townspeople take center stage, featured in all of the brand’s new advertising materials which is going live on OOH and digital channels across the U.S. in the lead-up to St. Patrick’s Day.

“This St Patrick’s Day we wanted to create something unique that speaks to our rich Irish heritage, but also our witty spirit,” said Conor Neville, Senior Brand Manager, Tullamore D.E.W. “That very personality and character is at the core of this new campaign. Being from Tullamore, a small town in the heart of Ireland, lets us go far and wide without forgetting who we are. Through the latest advertising executions, we are on a mission to playfully remind folks what truly matters, and what doesn’t.”

To learn more about Tullamore D.E.W. and to stay in the loop on all of the brand’s latest announcements, fans can head to TullamoreDEW.com.

About Tullamore D.E.W. Irish Whiskey
Tullamore D.E.W. is the second largest Irish whiskey in the world in one of the fastest growing categories. With an intriguing smooth yet complex character, Tullamore D.E.W. is the original triple blend Irish whiskey, the first to pioneer a blend of all three styles of Irish whiskey, grain whiskey, malt whiskey and pot still whiskey. These three spirits come together to create an unrivaled taste and character like no other in the category.

Founded in 1829 in the town of Tullamore and inspired by the vision of Daniel E. Williams whose initials live on each bottle to this day – Tullamore D.E.W. has perfected the art of blending whiskey with over 45 industry awards in the last 10 years alone.

Tullamore D.E.W.’s new, state-of-the-art distillery, which was completed in 2014, marked the return of whiskey production to the town of Tullamore, 60 years after the original distillery closed its doors heralding a new era in Irish whiskey. Tullamore D.E.W. has an ABV of 40% and SRP of $24. For more information on Tullamore D.E.W., please visit www.TullamoreDew.com and follow on Instagram @TullamoreDewUS.

Tullamore Dew Irish Whiskey, 40% Alc./vol. (80 Proof) ©2022 Imported by William Grant & Sons Inc., New York, N.Y. Glasses up to Responsible Drinking.

About William Grant & Sons
William Grant & Sons Holdings Ltd. is an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1887. Today, the global premium spirits company is run by the fifth generation of his family and distills some of the world’s leading brands of Scotch whisky, including Glenfiddich®, The Balvenie® range of handcrafted single malts and the world’s third largest blended Scotch, Grant’s®, as well as other iconic spirits brands such as Hendrick’s® Gin, Sailor Jerry® Spiced Rum, Tullamore D.E.W.® Irish Whiskey, Monkey Shoulder® Blended Malt Scotch Whisky and Drambuie® Scotch Liqueur.

Founded in 1964, William Grant & Sons USA is a wholly-owned subsidiary of William Grant & Sons, Ltd. and features one of the fastest growing spirits portfolios in the US with brands including Glenfiddich, The Balvenie, Hendrick’s Gin, Sailor Jerry Spiced Rum, Tullamore D.E.W. Irish Whiskey, Drambuie, Milagro Tequila, Fistful of Bourbon, Grant’s, Hudson Whiskey, Gibson’s Finest, Monkey Shoulder, Clan MacGregor, Reyka Vodka, Solerno Blood Orange Liqueur, Flor de Caña Rum, The Knot and Raynal French Brandy. For more information on the company and its brands, please visit www.williamgrantusa.com.

About Pat LaFrieda Meat Purveyors
A fourth generation butcher and third generation meat purveyor, Pat LaFrieda supplies beef to over 700 of the nation’s best restaurants, and ships his legendary product nationwide.

Famous for dry aged beef and “chopped” not ground meat, Pat LaFrieda has created over 50 custom hamburger blends and is the mastermind behind such burgers as the famous “Black Label Burger” at Minetta Tavern, as well as signature custom blends for the likes of Shake Shack, Union Square Café and Blue Smoke.

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Louisville, Kentucky – Master Distiller Dan McKee and Master of Maturation Andrea Wilson have approved the release of Michter’s US*1 Barrel Strength Rye. Shipment to distributors and importers begins this month.

Michter’s US*1 Barrel Strength Rye is a single barrel product, and the average proof of the barrels in this March 2022 release is 111.6 proof. “Our barrel strength whiskey is always stunning, and this release continues to deliver a bold experience with layers of sweetness and spice along with gentle oak maturity,” observed Wilson.

McKee commented, “At Michter’s, we’ve put out some terrific Barrel Strength Rye over the years. Personally, I love this 2022 release for its richness, complexity, and depth. It’s a perfect representation of our Michter’s house style.”

“Dan and Andrea are our ultimate gatekeepers,” stated Michter’s President Joseph J. Magliocco. “They’ve continued the tradition set by our late Master Distiller Willie Pratt and our Master Distiller Emerita Pam Heilmann of not releasing something unless they feel the whiskey is just right.”

The suggested retail price in the United States is $100 for a 750ml bottle of Michter’s US*1 Barrel Strength Rye.

Michter’s has a rich and long legacy of offering traditional American whiskeys of uncompromising quality. With each of its limited production offerings aged to its peak maturity, Michter’s highly acclaimed portfolio includes bourbon, rye, sour mash whiskey, and American whiskey. Currently all types of Michter’s are being allocated because demand exceeds supply. In October 2021, Michter’s was named the Most Admired American Whiskey in a survey conducted in 25 countries. In January 2022, Michter’s was named the #1 Top Trending American Whiskey brand by Drinks International in their Annual Brands Report.

In addition to Michter’s Fort Nelson Distillery and Michter’s Shively Distillery, both located in Louisville, the company has its 205-acre farm and operations in Springfield, Kentucky. For more information, please visit www.michters.com.

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