whisky

However you feel about Fireball, there’s no denying the popularity of the cinnamon-flavored spirit. Popular everywhere from college campuses to dive bars the checkout counter at gas stations, Fireball Cinnamon Whisky has been one of the bestselling liquors in the U.S. for several years. But it’s never been one to get the respect of spirits snobs and whiskey nerds. But now, Fireball is releasing its first-ever barrel-aged whiskey called Dragon Reserve. I got my hands on a bottle ahead of the release to try it and see if the new liquid is indeed taking Fireball to another level or if it’s the same old sweet and spicy spirit, for better or worse.

Previously, Fireball was split mainly into two camps. While marketed as whiskey, both are technically liqueurs given that they contain added sugar and a lower ABV than traditional whiskey. The main product is Fireball Cinnamon Whisky, which is made with actual Canadian whiskey as its spirit base, with additional flavors and sweeteners added. Then there’s the similar-looking Fireball Cinnamon, which contains no whiskey at all and contains half the alcohol of its sibling, allowing it to skirt laws in stores that aren’t allowed to sell spirits.

The new Dragon Reserve is Fireball Cinnamon Whisky that’s been aged in “dragon-charred” barrels — AKA American oak barrels that formerly contained bourbon, actual char level unknown — for “several months.” Given how cheeky Fireball is being about the details surrounding the aging of the product, it’s clear that this isn’t actually being pitched as a premium product. Further proof of that can be seen in the $19.99 SRP, along with a promotional campaign featuring comedic actor Rob Riggle as “honorary master distiller” wearing a smoking jacket and sipping Dragon Reserve from a Glencairn glass. Rather, the new beverage is an example of Fireball — which is owned by Sazerac, the same company that counts Buffalo Trace and Pappy Van Winkle as its subsidiaries — doing something a little extra for fans that are already on board with the fiery booze.

Given its low price tag and improved taste, you’d think Fireball would make Dragon Reserve a permanent addition to its lineup. Instead, the brand is only releasing 618 bottles as a promotion for Father’s Day on 6/18. The bottles will be available for pre-order in select states beginning June 16 at 11 am EST on Fireball’s website.

About Fireball Whisky

Fireball Cinnamon Whisky is a mixture of Canadian whisky, cinnamon flavoring and sweeteners that is produced by the Sazerac Company. Its foundation is Canadian whisky, and the taste otherwise resembles the candy with a similar name, Ferrara Candy Company’s “Atomic Fireball” candy.

For more information please visit https://www.fireballwhisky.com/

BRECKENRIDGE — Breckenridge Distillery, the ‘World’s Highest Distillery,’ and Breckenridge Brewery return this season for the second-ever Buddy Pass, a unique barrel-exchange program to create a limited-edition Imperial Stout Cask Finish Whiskey and a Whiskey Barrel-Aged Imperial Oatmeal Stout Beer. After selling out last year’s inaugural limited release in Colorado, Buddy Pass has expanded nationwide, entering 10 new markets and will hit retailers starting Oct. 24.

Buddy Pass is a unique collaboration between two iconic Colorado brands that allows you to sip the best of barrel-aged beer and beer-aged whiskey. The collaboration begins with Breckenridge Brewery’s Imperial Oatmeal Stout beer aged in Breckenridge Distillery Bourbon barrels to imbue boozy flavors from the whiskey barrel. After the beer is sufficiently aged, the barrels are returned to Breckenridge Distillery where they are filled once again with the distillery’s award-winning whiskey and aged again for about a year.

The whiskey, Breckenridge Distillery’s Imperial Stout Cask Finish Whiskey, highlights notes from the Imperial Oatmeal Stout resulting in a 114.7 proof spirit dark and sultry with notes of cinnamon and oak and a light background of fresh orange zest and chocolate. Smooth abundant caramel and dark chocolate hit the palate first as a dry matured oak and bold cinnamon spice follow and ride out for a long dry, spicy finish. The whiskey has an ABV of 57.35% and an MSRP ranging from $49-$60, depending on the market.

The beer, Breckenridge Brewery’s barrel-aged Imperial Oatmeal Stout, is a quintessential “big beer.” With a velvety mouthfeel, this beer is meant to be sipped, not slammed. The Imperial Oatmeal Stout imparts notes of dark chocolate-covered cherries, espresso, and toffee; its time in the Breckenridge Distillery’s high-rye bourbon barrels imparts hints of caramel sweetness that take it to the next level.

Buddy Pass is a bold, boozy brew that is meant to be shared. The subsequent spirits and suds are a perfect marriage between the two treasured craft brands that both beer and whiskey lovers alike will enjoy.

Buddy Pass 2022 will be available in Colorado, Chicago, Southern California, Texas (Dallas, Austin, and San Antonio), New York City, South Florida, Upstate New York, Arizona, New Jersey, Atlanta, and the greater Washington D.C./Maryland/Delaware area. When both products are purchased together in the following markets, buyers can receive a $10 rebate: Southern Florida, Southern California, Arizona, Chicago, New Jersey, Maryland, and New York.

About Breckenridge Distillery
Founded in 2008, Breckenridge Distillery is the “World’s Highest Distillery” widely known for its award-winning blended bourbon whiskey, a high-rye mash American-style whiskey. As one of the most highly awarded craft bourbons in the U.S., Breckenridge Bourbon is proudly a 3x Icons of Whisky and 5x winner of Best American Blended winner at the World Whiskies Awards by Whisky Magazine and a 4x winner of Colorado Distillery of the Year by the New York International Spirits Competition. Most recently, Breckenridge Gin and PX Sherry Cask Finish Whiskey received Double Gold at the San Francisco World Spirits Competition. In 2021, Breckenridge Gin was named the World’s Best Compound Gin at the World Gin Awards by Gin Magazine.

The Breckenridge Distillery is more than award-winning spirits, offering an immersive guest experience. Dine at their award-winning restaurant, enjoy show-stopping cocktails, learn about their highly awarded spirits with an in-depth tasting, and get an inside look at their active production facility. New to the distillery, guests have the opportunity to blend their own whiskey as they learn the inner workings of whiskey production.

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About Breckenridge Brewery
Breckenridge Brewery opened its doors in 1990 in the ski town of Breckenridge, Colorado. What started as a small brewpub has grown into one of the largest breweries in the U.S. The original brewery still serves its craft beer and delicious pub fare at a high altitude. The production brewery outside of Denver sends beer to 49 states and offers tours, dining, and a welcoming Colorado beer garden experience. With a focus on balanced, approachable, and interesting beer, the brewery’s portfolio contains classics like Vanilla Porter, Avalanche Amber Ale, Agave Wheat, Strawberry Sky, and Hop Peak IPA, along with a variety of specialty beers that include seasonals, barrel-aged beers, the Brewery Lane Series, and a nitrogen-charged canned series.

Visit www.breckbrew.com for more information.

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NEW BRAUNFELS, Texas — Country star Randy Rogers and co-founders Eric Chase, Cary Schindler, Ash Wineinger, Michael Devers along with spirits-industry veteran Steve Luttmann, are excited to announce the launch of their new spirits brand, Bahnbrëcker, based in New Braunfels, TX. Bahnbrëcker will enter the marketplace with Slow River Blend, the first-ever Hefeweizen-style whiskey. Slow River Blend will be available in bars, restaurants and liquor stores throughout Texas and for nationwide shipping starting September 15, 2021. For more information visit Bahnbrecker.com.

Bahnbrëcker, derived from ‘trailblazer’ in German, is a nod to the company’s hometown of New Braunfels, TX, and to the spirit of ingenuity found in the early pioneers of Texas. Slow River Blend is handcrafted from Texas and Midwestern wheat macerated with lemon peel and clove. The notes of lemon, clove, caramel and vanilla are reminiscent of a Hefeweizen-style beer. This is an unpretentious, easy drinking whiskey with a smooth finish. Bahnbrëcker is a truly craft spirit made with only real ingredients and is completely “WONF-free” (i.e. no “With Other Natural Flavors”).

“We wanted to create something that the people who came before us in this great community of New Braunfels would be proud of,” said Co-Founder Randy Rogers. “I think you’re going to find that this craft whiskey distinguishes itself from others. Slow River Blend gives you this aroma, it gives you this flavor of the lemon and the clove blended with your whiskey that creates this Hefeweizen taste, this Hefeweizen spirit that is the spirit of New Braunfels.”

Bahnbrëcker Slow River Blend will be available throughout Texas at all Total Wine & Spirits and Skip’s locations, and other locations starting September 15, 2021 for a suggested retail price starting at $37.99 per bottle. It will also be available for nationwide shipping starting September 15, 2021. While this marks the first Bahnbrëcker product to date, the company has plans to expand with additional spirits offerings in the future.

For more information on Slow River Blend and to stay up-to-date with Bahnbrëcker, visit www.bahnbrecker.com.

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