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NEW YORK – To support Diageo North America’s growth strategy in the Ready-to-Drink (RTD) category, the company announced plans to expand its manufacturing footprint and install two can lines at a new facility in Plainfield, Illinois. With an investment of approximately $80 million, the site will have the capacity to produce over 25 million cases of RTDs per year, including Smirnoff seltzers and the newly launched spirits-based RTD cocktails from Crown Royal and Ketel One Botanicals.

“As the ready-to-drink category continues to grow rapidly in the United States, this expansion is very exciting as it will support our plans to meet increased consumer demand in line with emerging trends for convenient formats that are ideal for casual and at-home occasions,” said Debra Crew, President, Diageo North America. “The new operation will supplement our existing ready-to-drink production across North America and strengthen our path to continue building our RTD offering.”

Sitting on a 225,000 square-foot property in Plainfield, Illinois, the new facility will include a 500 cans per minute (CPM) line and a 1200 CPM line, both of which are expected to be available for commercial production by summer of 2021.

“The strategic location of the new site, near our warehouse and Plainfield bottling operation, will allow Diageo to create synergies and the flexibility to expand and carry other market-leading brands in the future,” said Perry Jones, President, North America Supply for Diageo. “We are thrilled to expand our manufacturing footprint and further deepen our relationship with the Village of Plainfield.”

“The Village of Plainfield is proud to have Diageo here. The company has made a long-term commitment to our community through continued investments and charitable activity in Plainfield and Will County,” said Brian Murphy, Administrator, Village of Plainfield.

Once open, the new site will employ approximately 50 full-time team members. Diageo North America has built a 55-year-old partnership with the Village of Plainfield and has played a role contributing to its economic development. Diageo’s presence has grown and expanded over the years: the Plainfield Bottling site -opened since 1966- and the warehouse collectively employ more than 600 additional people.

About Diageo North America 
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan’s whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the London Stock Exchange (LSE: DGE) and the New York Stock Exchange (NYSE: DEO) and its products are sold in more than 180 countries around the world. For more information about Diageo, its people, brands, and performance, visit www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice

PORTLAND, Oregon — Eastside Distilling is expanding its premium spirits line with the new “Eastside Brand” and the new Eastside portfolio of spirits products. The Eastside special products will build on the Company’s inspiration to offer the most unique, highest quality, hand-crafted, small-batch products to our loyal consumers. All products will be limited-edition and will be available in limited markets. Product will ship in late March and should be on shelves by April of this year.

“The Eastside Distilling brand embodies all the personality and flavor of what it means to be from Portland, Oregon: creative, independent and free-spirited,” said Janet Oak, Chief Branding Officer. “Our full lineup of Eastside premium artisanal products are craft inspired, experiential, very rare and extremely hard to get.”

The Eastside Brand has been developed in conjunction with Neil Powell Design Studios and the portfolio will focus on barrel aged whiskey sourced from the cellars of Eastside Distilling. Three very distinct products will be available in Lion’s Small Batch Oak Finished Rye Whiskey, 12 year Select Straight Bourbon Whiskey, and a very special Single Malt American Whiskey aged in oak and finished in 70-year-old sherry casks. All of the whiskey products, Rye, Bourbon and Single Malt, offer the most unique flavor experience for the discerning spirits aficionado.

“The Eastside special process of batch-produced limited-edition products incorporates our unique ability to layer, and build flavors, with our very rare oak and rare sherry cask barrels,” said Jason Ericson, Eastside Head Distiller. In addition to the line of special hand-crafted whiskey, Jason has reached deep into our barrel cellars to create other limited-edition, small-batch products as well:

11 Year Barrel Aged Rum: Enjoyed neat or added to cocktails for a decadent depth of flavor, this rare rum reminds the drinker of warm summer breezes, AND white sand beaches. ABV 45%

Barrel Aged Navy Strength Gin: Barrel-aged and bottled at navy strength, this singular gin forms the perfect foundation for our customer’s next Martini or Negroni and provides a unique opportunity for mixologists to experiment with a rare category of spirit. ABV 57%

American Corn Whiskey: Crafted for the Pacific Northwest, this corn whiskey is found in the speed rail of the neighborhood bar in the bottom floor of an apartment building where the bartender knows all the regulars. ABV 40%

Pot Distilled Brandy: Pot distilled from Pacific Northwest wine and aged for at least two years, this limited-edition brandy lends itself well to sipping, or mixing in your next Sidecar. ABV 40%

“We are excited to build the Eastside Brand and offer exceptional craft inspired, small-batch artisanal products that are truly rare and very hard to get,” said Janet Oak. “This launch further defines Eastside’s vision to develop unapologetically original premium craft inspired spirits. We will be giving first priority to our most loyal customers in our home state of Oregon, and will release to other states on a limited basis including California, Illinois, Texas, Georgia, Florida and New York,” said Oak.

About Eastside Distilling Eastside Distilling, Inc. (NASDAQ: EAST) has been producing high-quality, award-winning craft spirits in Portland, Oregon, since 2008. The Company is distinguished by its highly decorated product lineup that includes Azuñia Tequilas®, Burnside Whiskeys®, Hue-Hue Coffee Rum®, and Portland Potato Vodkas®. All Eastside spirits are crafted from natural ingredients for quality and taste. Eastside’s Craft Canning + Bottling subsidiary is one of the Northwest’s leading independent ready-to-drink canners. For more information visit: www.eastsidedistilling.com or follow the Company on Instagram, Twitter, and Facebook.

Important Cautions Regarding Forward-Looking Statements Certain matters discussed in this press release may be forward-looking statements. Such matters involve risks and uncertainties that may cause actual results to differ materially, including the following: changes in economic conditions; general competitive factors; the impact of COVID-19 and related business disruption, the Company’s ongoing financing requirements and ability to achieve any financing, acceptance of the Company’s products in the market; the Company’s success in obtaining new customers; the Company’s success in product development; the Company’s ability to execute its business model and strategic plans; the Company’s success in integrating acquired entities and assets, and all the risks and related information described from time to time in the Company’s filings with the Securities and Exchange Commission (“SEC”), including the financial statements and related information contained in the Company’s Annual Report on Form 10-K and interim Quarterly Reports on Form 10-Q. Examples of forward-looking statements in this release may include statements related to our strategic focus, product verticals, anticipated revenue and profitability, our ability to reduce operating or other expenses, the anticipated demand from the craft beer industry, the effects of COVID-19, including the impact on sales, and the success of initiatives implemented to address the business disruption resulting from COVID-19 and earnings guidance for 2020 and beyond. The Company assumes no obligation to update the cautionary information in this release.

This information is being distributed to you by:
Eastside Distilling, Inc.
8911 NE Marx Drive
Suite A2
Portland, Oregon 97220

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LOS ANGELES –  Lynxx Spirits, an emerging California-based company launches Lynxx Bourbon, an ultra-premium spirit. An innovative drink selection focused on female taste preferences, the introduction of Lynxx modernizes this historically masculine category and continues to drive forward the growing demand for women leaders within the spirits industry.

Lynxx Spirits is a hand-crafted, straight bourbon that has matured to perfection in traditional American white oak barrels. This one-of-a-kind sipping spirit has been made by women for the enjoyment of women, but men are certainly welcome to imbibe. Lynxx Spirits originates from a distillery located in the legendary “Crossroads for the Future” region in Statesville, North Carolina, widely known for their production of high-quality whiskeys since before prohibition.

The custom wheated, hand-crafted mashbill isn’t commonly used and is made of corn, wheat, and malted barley which leads to a complex taste profile. Of note, the brand is further lauded for being a pure spirit with no added colors, preservatives, rye, sugar, or gluten.

Best appreciated straight up or on the rocks, Lynxx Bourbon can also be enjoyed as a mixed cocktail. Signature libations are attributed to amazing women who have changed the world, including “Audrey’s Manhattan,” and “The Albright Cosmo,” with customizations to traditional recipes including club soda and signature garnishes, such as fresh berries.

Lynxx Bourbon is 80 proof, 40% alcohol by volume, and is available in 750mL bottles with a retail price of $79.99. Packaged in an elegant bottle that is feminine and reminiscent of an antique perfume bottle with white etching and a crystal topper, the design embodies timeless elegance.

“My mission has always been to thoughtfully build businesses and products that support women, says Rachel Svoboda, Founder of Lynxx. “After twenty-years of working in advertising to build businesses for other people, I decided it was time to create my own product. Lynxx Spirits was born from my desire to create a custom empowering product that makes a statement.”

Currently distributed within California. Lynxx will be available in additional states soon. For more information, please visit www.lynxxspirits.com. Visit the website for direct orders or distribution questions.

About Lynxx Spirits
Lynxx Spirits is an empowering bourbon focused on quality, innovation and elegance – a spirit with a complex taste profile that both women and men can relate to and enjoy. Rachel Svoboda is the founder and visionary behind Lynxx Spirits. This single barrel straight bourbon was made an all-female team with a desire to create a delicious bourbon that is feminine and empowering. This velvety bourbon is low calorie, gluten free and 80 proof with a deeply layered aroma and complex mix of creamy vanilla and warm spices to delight your palate. For more information, www.lynxxspirits.com

CHICAGO – Jim Beam® Bourbon is kicking off the year by finally offering drinkers a solution to their beer boredom: the refreshing and highly sessionable Jim Beam Highball. The Highball cocktail, which is made by mixing chilled Jim Beam Bourbon with ice and ice-cold, highly carbonated ginger ale, is the perfect alternative for those who are bored of beer but find themselves ordering another one on autopilot. The new marketing campaign, launching nationally this month, encourages those drinkers to add the Jim Beam Highball to their repertoire and order one when they’re looking for a light and refreshing option instead of their next beer.

The campaign first aired on Jan. 4 with a new TV spot, “Need a Break From Beer,” across multiple national news, entertainment and sports networks, and will run nationally throughout the year. The spot uses classic beer tropes found at any local bar to inspire drinkers to make their next round a Jim Beam Highball. Viewers will immediately recognize a traditionally dressed German couple encouraging an order of a Bavarian-style hefeweizen, an old, mysterious man pushing a dark, heavy brew, and a pair of hipsters, goat in tow, playfully offering a “super-filling IPA with aged goat’s milk.”

“With the launch of ‘Need a Break From Beer,’ we’re taking a widely enjoyed cocktail that’s been trending for years and finally shining the national spotlight on it,” said Jessica Spence, president of brands at Beam Suntory. “We know drinkers are getting bored with beer and are looking for new alternatives. The Jim Beam Highball is incredibly easy to mix and perfect for enjoyment while at home or in bars when the time is right.”

The new campaign spot will air throughout 2021 on more than 20 national TV networks, including sports destinations such as MLB Network and ESPN2, entertainment hubs AMC and Comedy Central, and major broadcast networks including ABC, FOX and NBC. Starcom USA oversees media on behalf of Jim Beam.

In addition to media partnerships, Jim Beam will deploy Highball programming throughout the year including retail marketing, baseball stadium activations, consumer sampling and value-add packaging. The brand will also host “Beam Gardens” — a playful alternative to traditional beer gardens — in several markets across the country for those in need of a break from beer. These pop-up experiences, appearing where local guidelines and public health conditions allow, will welcome legal-drinking-aged consumers to enjoy Jim Beam Highballs on tap with friends and family.

For more information on the Jim Beam Highball and upcoming Beam Garden events, follow Jim Beam on Twitter (@jimbeam) and Instagram (@jimbeamofficial) or find the Highball recipe at jimbeam.com/cocktails.

About Jim Beam
Jim Beam is the world’s best-selling bourbon, crafted by seven generations of family distillers since 1795. Elegant. Smooth. Refined. That’s what years of aging in new charred oak barrels does to our Kentucky Straight Bourbon. Fred Noe, Jim Beam’s 7th Generation Master Distiller, has stayed true to the family recipe that’s been passed down through generations. The Jim Beam portfolio of products includes Jim Beam Bourbon, Jim Beam Black, Jim Beam Double Oak, Jim Beam Devil’s Cut, Jim Beam Rye, Jim Beam Peach, Jim Beam Apple, Jim Beam Vanilla, Jim Beam Honey, Jim Beam Kentucky Fire and Red Stag by Jim Beam among other offerings.

About Beam Suntory
As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands, Suntory whisky Kakubin and Courvoisier cognac, as well as world renowned premium brands including Knob Creek, Basil Hayden’s and Legent bourbon; Yamazaki, Hakushu, Hibiki and Toki Japanese whisky; Teacher’s, Laphroaig and Bowmore Scotch whisky; Canadian Club whisky; Hornitos and Sauza tequila; EFFEN, Haku and Pinnacle vodka; Sipsmith and Roku gin; and On The Rocks Premium Cocktails.

Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good. Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.

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Memphis, Tennessee – B.R. Distilling Company has released, Blue Note Juke Joint, the newest iteration under its award-winning Blue Note Bourbon product line. This new bourbon release is designed to complement the Blue Note Bourbon expressions already on the market by offering imbibers an easy drinking, everyday bourbon that is perfect for any occasion.

“With a suggested retail price of $29.99, Blue Note Juke Joint is our Blue Note Bourbon brand’s youngest and most cost-friendly expression to date,” said McCauley Williams, B.R. Distilling Company’s President & CEO. “Make no mistake about it, however, Blue Note Juke Joint is a fine bourbon that is better than any whiskey on the market within a competitive price range. We think it is pretty special and bet the customer will, too.”

Like Blue Note’s nine-year-old Premium Small Batch expression, Blue Note Juke Joint is unfiltered and bottled at 93 proof. Tasting notes describe this bourbon as having a nose of sweet corn and oak with loads spice and vanilla. On the palate, there are rich flavors of caramel, allspice, vanilla, and crisp pear. This finish is a bit longer than that of the Premium Small Batch, which retails for approximately $50, but the brand’s tagline of “smoother than smooth” rings true. Blue Note Juke Joint is an easy sipping, approachable bourbon that is surprisingly complex for the price. Designed to be mixologist-friendly, this expression offers taste-seekers and cocktail enthusiasts a new way to enjoy America’s native spirit.

The spirit’s packaging is also unique and quintessentially Memphis. Metallic blue music notes accent the front label, which features a guitar-like illustration, further reinforcing the product’s connection to the Bluff City’s musical roots.

“We really wanted to highlight Memphis with the package design, and like the product, the design is meant to be fun,” said B.R. Distilling’s Marketing Director, Nora Boone. “America’s best music began right here in Memphis, and we could not think of a better way to introduce our newest bourbon to the world than to pair it with the bold personality of the Memphis Blues.”

This is the first release of Blue Note Juke Joint. Currently, it is available primarily in the Memphis metropolitan area, although a more widespread release scheduled in the coming months.

About Blue Note Bourbon
Blue Note Bourbon is artfully crafted to honor the blues music that came from the streets of Memphis. Like the blues, Blue Note Bourbon is bold, yet smooth. Blue Note Juke Joint along with Blue Note Premium Small Batch are part of B.R. Distilling Company’s bourbon portfolio. Follow us on Instagram (@BlueNoteBourbon) and like us on Facebook (facebook.com/bluenotebourbon) for news and information about Blue Note Bourbon. More information can be found at bluenotebourbon.com.

About B.R. Distilling
Founded in 2014 in Memphis, TN, B.R. Distilling Company, is the oldest distillery in Memphis. Currently, B.R. Distilling Company produces two flagship brands, Blue Note Bourbon and Riverset Rye, which are distributed across nine states: Alabama, Arkansas, Colorado, Georgia, Illinois, Kansas, Mississippi, New York, and Tennessee.

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Spokane, Washington — Spring is in full bloom and summer is just around the corner. It’s time to pack your cooler with some premium, canned cocktails and Dry Fly has just the ticket! Joining Dry Fly’s already delicious lineup of Gin and Tonic, Moscow Mule and Spicy Lemonade is the highly anticipated Huckleberry Lemonade. It’s a Pacific Northwest favorite and it is coming soon to a retailer near you.

“We are excited about our new Huckleberry Lemonade,” said Head Distillery Patrick Donovan. “There has been a great response to our canned cocktails. All of us here at Dry Fly really wanted to give people a true taste of the Pacific Northwest and nothing says that better than huckleberries. We hope folks enjoy this new addition to our lineup.”

As with all the “On the Fly” canned cocktails, only the finest ingredients are used to create these portable concoctions. For the Huckleberry Lemonade wild berries were picked and sent to be processed into a syrup consisting of just huckleberries, white cane sugar and citric acid. The syrup was blended with Dry Fly house-made lemonade—containing the award-winning Dry Fly Vodka—sugar, natural flavoring and carbonation.

“On the Fly” cocktails launched last year in the Northwest and the consumer response has been very positive as distribution continues to grow. The cocktails are available in four packs and sell for approximately $12.99 each. There are plans to add new cocktails to the lineup over time and to continue to increase distribution.

Dry Fly Distilling
Founder Don Poffenroth created Dry Fly Distilling out of a passion for fly-fishing and the Pacific Northwest. They reflect the beauty of the area into spirits made from local ingredients and from sustainable farms. Because of this, Dry Fly Distilling has achieved a true farm to bottle operation. Every drop of liquor is hand-crafted and pure. This is obvious in the unique flavor, which has won awards worldwide.

 

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San Jose, California — San Jose’s 10th Street Distillery announces the release of their Distiller’s Cut, an exceptional peated single malt whisky that has already distinguished itself by winning Gold at the Whiskeys of the World competition.

The first release of 1000 cases is available now throughout California at all Total Wine & More stores; The Whisky Shop in San Francisco; Ledger’s Liquor in Berkeley; Willibee’s in Petaluma; and Southgate Liquors in San Jose among others. Visit retailers’ web sites for hours and availability.

It is double distilled using all copper pot stills, and aged in first-fill bourbon barrels, just like the Distillery’s flagship peated single malt; however, the unique Distiller’s Cuts during distillation create a bolder and smokier, yet smooth single malt, designed to appeal to malt and peat lovers

This expertly crafted whisky has hints of citrus and berry with strong woody, earthy, and smoky statements.

An independent review by the Whisk(e)y Apostle says, “If you’re a whiskey geek and looking to try something unique…, I’d definitely look to try this one.”

 10th Street Distillery combines old-world tradition and modern ingenuity to make super-premium small-batch whiskies at San Jose’s first craft distillery. In just two years since opening, 10th Street has earned significant industry recognition for its Peated Single Malt, including Best in Class Gold at the 2019 Whiskies of the World and Double Gold at the 2019 N.Y. World Spirits Competition. Its STR Single Malt recently won a Double Gold at the 2020 San Francisco World Spirits competition. The award for Distiller’s Cut further establishes 10th Street’s reputation as a top-shelf American maker of exceptional single malts.

As co-founder Virag Saksena explained to the East Bay Express, custom Scottish peat and local microflora interact with water from the Sierra Nevada snowmelt and grains to create “a complex sourdough flavor” that “lends a unique Bay Area terroir.” The hot San Jose weather imparts its own unique aging properties.

DISTILLER’S CUT TASTING NOTES
Nose: Sour nose with bright citrus, vanilla, and peat; heavy mesquite smoke
Color: Golden Palate: Sweet high notes of blackberry, brown sugar, honey, and molasses; bran cereal, burning chocolate. Finish: Smooth and lingering on the sides and back of the tongue ABV: 44% MSRP: $65

About 10th Street Distillery:
San Jose’s first craft distillery, 10th Street Distillery was founded by two engineers with just one objective – creating world-class whiskies. A grain-to-glass distillery, it reinterprets time-honored traditions using modern techniques and engineering ingenuity to create its award-winning products. Their first product is a Peated Single Malt Whisky, a new American classic that respects tradition, but is not afraid to forge a new path.

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SAN SAN FRANCISCO – It’s time to brighten up the bar cart with a new blended whisky from the award-winning Nikka Whisky. With more than 80 years of mastery in blending, Nikka introduces NIKKA DAYS (40% ABV), a delicious whisky for everyday drinking occasions. Imported by San Francisco’s Hotaling & Co., NIKKA DAYS features bright and modern packaging to reflect the floral and smooth whisky within and will be available for purchase at select retailers for $49.99, beginning in July 2020.

Both the flavors and appearance of NIKKA DAYS were designed to highlight the bright side of whisky and whisky consumption. The blend is structured by the mellow and smooth Coffey Grain Whisky and aromatic non-peated Miyagikyo malts, along with a touch of Coffey Malt Whisky and Yoichi malts to enhance the bright sweetness and rich body. The complex and delicate blend results in an extremely silky mouthfeel, with fruity and floral flavors that rise and expand, leaving behind a delightful aftertaste.

“As the name suggests, NIKKA DAYS has been developed for whisky lovers who appreciate fine drinks on any casual day,” says Emiko Kaji, Nikka Whisky international business development manager. “This elegant whisky can be enjoyed neat, on the rocks, in a simple highball or refreshing cocktail. We hope that NIKKA DAYS will complement and elevate your day.”

“With a unique and modern design, NIKKA DAYS is an exciting addition to Hotaling & Co.’s extensive portfolio of curated whiskies and artisanal spirits,” says Hotaling & Co. CEO and President Dan Leese. “NIKKA DAYS comes after the release of Nikka From The Barrel, named the 2018 Whisky of the Year by Whisky Advocate, both showcasing the blender’s skills at their peak.”

Tasting Notes
(40% ABV; 750ml; $49.99 SRP)
AROMA: Fresh and fruity with white flowers, orange blossoms, pear, and citrus
FLAVOR: Light and smooth – cereals, malt, toffee, roasted nuts and vanilla
FINISH: Dry apricot, malt, vanilla, elusive peat

The Nikka range also includes Nikka From The Barrel (51.4% ABV, $65 SRP), named the 2018 Whisky of the Year by Whisky Advocate, Nikka Coffey Malt Whisky (45% ABV, $75 SRP), the only malted barley whisky distilled in a column still, Nikka Coffey Grain Whisky (45% ABV, SRP $70), an elevation of the style of whisky that is more typically used for blending and rarely bottled on its own, and Nikka Coffey Gin (47% ABV, $50 SRP) and Nikka Coffey Vodka (40% ABV, $45 SRP) which arrived stateside in 2017.

NIKKA DAYS will be distributed in California, New York, Texas, Illinois, Massachusetts, Florida and Tennessee, expanding in 2021. For more information, visit HotalingandCo.com or email info@hotalingandco.com.

About The Nikka Whisky Distilling Co.
The founder of Nikka and the father of Japanese whisky, Masataka Taketsuru, received his training in Scotland before founding Nikka in 1934 with the establishment of the Yoichi Distillery on the island of Hokkaido. Taketsuru’s early successes prompted the development of a second distillery, Miyagikyo, in 1969, this time built on the island of Honshu in the foothills of the Miyagi prefecture, in the Northern part of Honshu.

About Hotaling & Co.
Hotaling & Co., the leading San Francisco importer & distiller, offers the finest curated portfolio of premium artisanal spirits. Hotaling & Co., originally named Anchor Distilling Company, was established in 1993 and is credited with releasing America’s first craft whiskey (Old Potrero) and American craft gin (Junípero Gin) after Prohibition. In 2010, Anchor Distilling Company was sold to a business partnership that included Tony Foglio and London’s oldest wine and spirit merchant, Berry Bros. & Rudd and began expanding to incorporate a collection of super-premium artisanal spirits imported from around the world. In 2017, Anchor Distilling became Hotaling & Co. The new name is a nod to one of Anchor Distilling’s most beloved small batch whiskies (Old Potrero Hotaling’s Whiskey) and to the San Francisco legend A.P. Hotaling, who came out West during the Gold Rush and quickly became one of the most reputable spirits dealers in the country. Today, Hotaling & Co. celebrates exciting growth and achievements; marking its 26th year of distilling and its 10th year of commercially uniting artisan distillers from around the world and sharing their stories to discerning consumers.

Hotaling & Co.’s portfolio includes Luxardo Liqueurs & Cherries, Nikka Whisky, Junipero Gin, No.3 Gin, HINE Cognac, Lot 40 Rye Whisky, Convite Mezcal, Kavalan Whisky, Denizen Rum, HIRSCH Selected Whiskeys, Writers’ Tears Whiskey, Old Pulteney Whisky, Speyburn Whisky, Balblair Whisky, Arran Whisky, Old Potrero Rye Whiskey, and more. Visit HotalingandCo.com for a full list of brands.

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LOUISVILLE, Kentucky — Old Forester will release the 20th iteration of its limited-edition, vintage-dated Birthday Bourbon on Wednesday, Sept. 2 in celebration of founder George Garvin Brown’s birthday. This year marks the 150th year of the company he began in 1870.

George Garvin Brown was a pharmaceutical salesman and became the first to seal his whiskey, Old Forester, in a glass bottle – an innovation the spirit industry still uses today. As the brand behind the First Bottled Bourbon™, Old Forester has had its share of historical milestones in its 150-year history, with quality and consistency remaining at the forefront.

The 2020 Old Forester Birthday Bourbon will be bottled at 98 proof and is made up of 95 barrels, aged 10 years, and barreled on June 5, 2010. After showing exceptionally unique character during a tasting panel, the 10-year-old barrels were chosen specifically for this year’s Birthday Bourbon. The full allotment of the product represents one day’s production of Old Forester.

“Being part of the Old Forester Birthday Bourbon selection process is one of my favorite parts of my job because of the legacy and tradition this expression represents,” said Jackie Zykan, Old Forester Master Taster. “We’re really proud of what we’ve produced this year and think it’s a great way to celebrate George’s birthday and Old Forester’s historic anniversary.”

This is the third Birthday Bourbon to be bottled at the Old Forester Distilling Co. on Louisville’s Historic Whiskey Row. Hand-selected by Master Distiller Chris Morris and Master Taster Jackie Zykan, this small batch bourbon offers a unique character and flavor profile that will never be replicated.

“Founded by my great-great-grandfather, Old Forester the only bourbon brand with an uninterrupted ­150-year history, sold by the same family company before, during and after Prohibition,” said Campbell Brown, Old Forester President. “Birthday Bourbon is the perfect way to celebrate his birthday and this milestone year makes it even more special. Its annual release has become something that bourbon lovers anticipate, and we really believe that the 2020 version is one of our best yet.”

Since 2002, Old Forester’s Birthday Bourbon has been a favorite amongst whiskey enthusiasts, receiving a multitude of awards and recognition throughout the years.

The 2020 Old Forester Birthday Bourbon is offered at a suggested retail price of $129.99. Birthday Bourbon will be available for purchase nationwide on an extremely limited basis. To find where you can purchase this year’s exclusive Birthday Bourbon, check out OldForester.com for a retailer near you.

Notes:

Color: Dusty Topaz

Aroma: A nuanced balance of white floral notes, magnolia, and citrus, spiced with vanilla, buttery leather, and cocoa powder. Countering the spice are sprinkles of brown sugar, white chocolate shavings, caramel drizzle, and hints of tropical fruit.

Taste: Caramel and brittle toffee lead as the tropical character blooms into a banana, mango, coconut flakes, and macadamia nut.

Finish: Long and delicately drying with a hint of anise.

About Brown-Forman:
For 150 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey, Jack Daniel’s & Cola, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Gentleman Jack, Jack Daniel’s Single Barrel, Finlandia, Korbel, el Jimador, Woodford Reserve, Old Forester, Herradura, New Mix, Sonoma-Cutrer, Chambord, BenRiach, GlenDronach, Slane, and Fords Gin. Brown-Forman’s brands are supported by over 4,800 employees and sold in more than 170 countries worldwide. For more information about the company, please visit https://www.brown-forman.com/.

About Old Forester Bourbon:
Old Forester is Brown-Forman’s founding brand, founded in 1870 by George Garvin Brown. Brown believed Old Forester was so pure and consistent that he sealed it, signed it, and pledged, “There is nothing better in the market.”

Please sip responsibly.
Old Forester Kentucky Straight Bourbon Whisky, 49% Alc. by Vol., Old Forester Distilling Company at Louisville in Kentucky. OLD FORESTER is a registered trademark. ©2019 Brown-Forman. All rights reserved. Please do not share or forward this content with anyone under the legal drinking age.

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Honoring its family legacy as Irish-American immigrants, O’Shaughnessy Distilling officially marks its operational beginnings today with the hire of a renowned and skilled Master Distiller—former Midleton Distillery Master Distiller Brian Nation.

The O’Shaughnessy family left their ancestral home of Ireland during the Potato Famine of 1847 in search of a better life. Almost two centuries later, two cousins—Patrick and Michael O’Shaughnessy—seek to honor their Irish-American heritage through the unveiling of O’Shaughnessy Distilling Company.

The O’Shaughnessys, as Irish-Americans, are inspired by the great, long-standing tradition of Irish whiskey and look to build on that tradition as they embark on their new craft spirits journey. With an eye on the past and a vision for the future, O’Shaughnessy Distilling Company will deliver unique and innovative whiskey offerings for people to enjoy.

To help drive this vision, Patrick O’Shaughnessy, Chairman and Co-founder of O’Shaughnessy Distilling Company, is pleased to announce the hiring of Brian Nation, noting, “Brian will add immeasurable experience through technique and artistry to our brand. He’s a person of impeccable character and absolutely the right partner to lead the creation of our whiskeys.”

Co-founder Michael O’Shaughnessy adds, “O’Shaughnessy Distilling Company was created to bring our family together in a collaborative enterprise filled with creativity, passion and celebration. We found that Brian holds these same values and we knew he would be the perfect addition to our family business.”

Nation joins O’Shaughnessy Distilling Company from Irish Distillers, where he was the Master Distiller at the Midleton Distillery for all of Irish Distillers’ brands, including the iconic Jameson, Redbreast and Midleton Very Rare. He served as Master Distiller for the last seven years, with a total tenure of 23 years spent at Irish Distillers.

At O’Shaughnessy Distilling Company, Nation’s key responsibility is to create world-class whiskeys that will bring the O’Shaughnessy spirit to the U.S. and around the world.

“I have gained years of distilling experience with some of the best names in the industry and am very grateful for that; but joining the O’Shaughnessy family to build this new brand is the opportunity and adventure of a lifetime for me and my family,” noted Brian Nation, Master Distiller for O’Shaughnessy Distilling Company. “I look forward to melding my Irish lineage with a new American experience and crafting a unique collection of whiskeys that people can share and experience together.”

O’Shaughnessy Distilling Company is also building a distillery in Minneapolis, slated to open in summer 2021. The first spirits are anticipated for tasting also in summer 2021.

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