On Saturday, Furman University launched a straight bourbon whiskey, named “FU All The Time.” The university debuted the whiskey at a launch party on campus for the Clearly Furman campaign. The campaign aims to raise $426 million by the university’s bicentennial in 2026.
Furman is a private university in Greenville, South Carolina.
FU All The Time Straight Bourbon Whiskey is distilled from a four-grain mashbill (corn, wheat and rye from Virginia, and malted barley) by Virginia-based Ironclad Distillery. Ironclad aged the bourbon for at least three years in oak barrels from South Carolina before bottling it at 100 proof.
Presumably, the school is aware its initials sound like “Eff you” and is in on the joke. The chant goes “FU one time, FU two times, FU three times, FU all the time!”
FU All The Time is available to be ordered online from the Ironclad Distillery website, priced at $83.69. It also will be sold in liquor stores and restaurants across upstate South Carolina, with statewide distribution coming soon.
About The Clearly Furman Campaign
“The launch of the Clearly Furman campaign was an exciting time, with hundreds of alumni and donors and other friends on campus,” Elizabeth Lichtenberg, senior director of brand strategy and visual communications for Furman, said in a news release. “We thought FU All the Time bourbon would be popular, and it was a huge hit. Everyone loved it. It felt good to be able to offer the Furman Family something new and unique that they can enjoy and take some pride in, and give them a new way to toast and celebrate Furman. We expect this new product to be a favorite for a long time.”
About Iron Clad Distillery
In 1862, one year into the American Civil War, the first ships to be armored in iron engaged in the waters off the Port of Newport News, Virginia. A few hours later, the Navy would be changed forever.
That mighty battle inspired our name. And it’s why we stick to our guns. We make authentic bourbon. That’s it. Nothing else. It’s our Ironclad rule.
Working with some of Virginia’s best grains, our aim is to produce bourbon whiskey that is accessible in flavor and price, while being of the highest quality of production.
Located along the James River, within view of the old Battle of the Ironclads site, Ironclad operates in the prodigious S.W. Holt & Co. warehouse built in 1913.
For more information please visit https://www.ironcladdistillery.com/store/fu-all-the-time