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According to the Guinness Book of World Records, the most varieties of whisky commercially available is 3,300 whiskeys, and was achieved by The Whiskey House, in celebration of its fourth anniversary in San Diego, California, USA, on 15 January 2019.

The record total includes whiskey varieties from 23 different countries, as well as 42 states in the USA, as well as the capitol Washington DC. The least expensive glass was priced at $7 and the most expensive at $1,100. The counting and verification process took more than 18 man -ours. All varieties included in the count were available to order off the menu for a minimum of 6 months at the time of verification.

 

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CHICAGO – Jim Beam® Bourbon is kicking off the year by finally offering drinkers a solution to their beer boredom: the refreshing and highly sessionable Jim Beam Highball. The Highball cocktail, which is made by mixing chilled Jim Beam Bourbon with ice and ice-cold, highly carbonated ginger ale, is the perfect alternative for those who are bored of beer but find themselves ordering another one on autopilot. The new marketing campaign, launching nationally this month, encourages those drinkers to add the Jim Beam Highball to their repertoire and order one when they’re looking for a light and refreshing option instead of their next beer.

The campaign first aired on Jan. 4 with a new TV spot, “Need a Break From Beer,” across multiple national news, entertainment and sports networks, and will run nationally throughout the year. The spot uses classic beer tropes found at any local bar to inspire drinkers to make their next round a Jim Beam Highball. Viewers will immediately recognize a traditionally dressed German couple encouraging an order of a Bavarian-style hefeweizen, an old, mysterious man pushing a dark, heavy brew, and a pair of hipsters, goat in tow, playfully offering a “super-filling IPA with aged goat’s milk.”

“With the launch of ‘Need a Break From Beer,’ we’re taking a widely enjoyed cocktail that’s been trending for years and finally shining the national spotlight on it,” said Jessica Spence, president of brands at Beam Suntory. “We know drinkers are getting bored with beer and are looking for new alternatives. The Jim Beam Highball is incredibly easy to mix and perfect for enjoyment while at home or in bars when the time is right.”

The new campaign spot will air throughout 2021 on more than 20 national TV networks, including sports destinations such as MLB Network and ESPN2, entertainment hubs AMC and Comedy Central, and major broadcast networks including ABC, FOX and NBC. Starcom USA oversees media on behalf of Jim Beam.

In addition to media partnerships, Jim Beam will deploy Highball programming throughout the year including retail marketing, baseball stadium activations, consumer sampling and value-add packaging. The brand will also host “Beam Gardens” — a playful alternative to traditional beer gardens — in several markets across the country for those in need of a break from beer. These pop-up experiences, appearing where local guidelines and public health conditions allow, will welcome legal-drinking-aged consumers to enjoy Jim Beam Highballs on tap with friends and family.

For more information on the Jim Beam Highball and upcoming Beam Garden events, follow Jim Beam on Twitter (@jimbeam) and Instagram (@jimbeamofficial) or find the Highball recipe at jimbeam.com/cocktails.

About Jim Beam
Jim Beam is the world’s best-selling bourbon, crafted by seven generations of family distillers since 1795. Elegant. Smooth. Refined. That’s what years of aging in new charred oak barrels does to our Kentucky Straight Bourbon. Fred Noe, Jim Beam’s 7th Generation Master Distiller, has stayed true to the family recipe that’s been passed down through generations. The Jim Beam portfolio of products includes Jim Beam Bourbon, Jim Beam Black, Jim Beam Double Oak, Jim Beam Devil’s Cut, Jim Beam Rye, Jim Beam Peach, Jim Beam Apple, Jim Beam Vanilla, Jim Beam Honey, Jim Beam Kentucky Fire and Red Stag by Jim Beam among other offerings.

About Beam Suntory
As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands, Suntory whisky Kakubin and Courvoisier cognac, as well as world renowned premium brands including Knob Creek, Basil Hayden’s and Legent bourbon; Yamazaki, Hakushu, Hibiki and Toki Japanese whisky; Teacher’s, Laphroaig and Bowmore Scotch whisky; Canadian Club whisky; Hornitos and Sauza tequila; EFFEN, Haku and Pinnacle vodka; Sipsmith and Roku gin; and On The Rocks Premium Cocktails.

Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good. Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.

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Memphis, Tennessee – B.R. Distilling Company has released, Blue Note Juke Joint, the newest iteration under its award-winning Blue Note Bourbon product line. This new bourbon release is designed to complement the Blue Note Bourbon expressions already on the market by offering imbibers an easy drinking, everyday bourbon that is perfect for any occasion.

“With a suggested retail price of $29.99, Blue Note Juke Joint is our Blue Note Bourbon brand’s youngest and most cost-friendly expression to date,” said McCauley Williams, B.R. Distilling Company’s President & CEO. “Make no mistake about it, however, Blue Note Juke Joint is a fine bourbon that is better than any whiskey on the market within a competitive price range. We think it is pretty special and bet the customer will, too.”

Like Blue Note’s nine-year-old Premium Small Batch expression, Blue Note Juke Joint is unfiltered and bottled at 93 proof. Tasting notes describe this bourbon as having a nose of sweet corn and oak with loads spice and vanilla. On the palate, there are rich flavors of caramel, allspice, vanilla, and crisp pear. This finish is a bit longer than that of the Premium Small Batch, which retails for approximately $50, but the brand’s tagline of “smoother than smooth” rings true. Blue Note Juke Joint is an easy sipping, approachable bourbon that is surprisingly complex for the price. Designed to be mixologist-friendly, this expression offers taste-seekers and cocktail enthusiasts a new way to enjoy America’s native spirit.

The spirit’s packaging is also unique and quintessentially Memphis. Metallic blue music notes accent the front label, which features a guitar-like illustration, further reinforcing the product’s connection to the Bluff City’s musical roots.

“We really wanted to highlight Memphis with the package design, and like the product, the design is meant to be fun,” said B.R. Distilling’s Marketing Director, Nora Boone. “America’s best music began right here in Memphis, and we could not think of a better way to introduce our newest bourbon to the world than to pair it with the bold personality of the Memphis Blues.”

This is the first release of Blue Note Juke Joint. Currently, it is available primarily in the Memphis metropolitan area, although a more widespread release scheduled in the coming months.

About Blue Note Bourbon
Blue Note Bourbon is artfully crafted to honor the blues music that came from the streets of Memphis. Like the blues, Blue Note Bourbon is bold, yet smooth. Blue Note Juke Joint along with Blue Note Premium Small Batch are part of B.R. Distilling Company’s bourbon portfolio. Follow us on Instagram (@BlueNoteBourbon) and like us on Facebook (facebook.com/bluenotebourbon) for news and information about Blue Note Bourbon. More information can be found at bluenotebourbon.com.

About B.R. Distilling
Founded in 2014 in Memphis, TN, B.R. Distilling Company, is the oldest distillery in Memphis. Currently, B.R. Distilling Company produces two flagship brands, Blue Note Bourbon and Riverset Rye, which are distributed across nine states: Alabama, Arkansas, Colorado, Georgia, Illinois, Kansas, Mississippi, New York, and Tennessee.

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Spokane, Washington — Spring is in full bloom and summer is just around the corner. It’s time to pack your cooler with some premium, canned cocktails and Dry Fly has just the ticket! Joining Dry Fly’s already delicious lineup of Gin and Tonic, Moscow Mule and Spicy Lemonade is the highly anticipated Huckleberry Lemonade. It’s a Pacific Northwest favorite and it is coming soon to a retailer near you.

“We are excited about our new Huckleberry Lemonade,” said Head Distillery Patrick Donovan. “There has been a great response to our canned cocktails. All of us here at Dry Fly really wanted to give people a true taste of the Pacific Northwest and nothing says that better than huckleberries. We hope folks enjoy this new addition to our lineup.”

As with all the “On the Fly” canned cocktails, only the finest ingredients are used to create these portable concoctions. For the Huckleberry Lemonade wild berries were picked and sent to be processed into a syrup consisting of just huckleberries, white cane sugar and citric acid. The syrup was blended with Dry Fly house-made lemonade—containing the award-winning Dry Fly Vodka—sugar, natural flavoring and carbonation.

“On the Fly” cocktails launched last year in the Northwest and the consumer response has been very positive as distribution continues to grow. The cocktails are available in four packs and sell for approximately $12.99 each. There are plans to add new cocktails to the lineup over time and to continue to increase distribution.

Dry Fly Distilling
Founder Don Poffenroth created Dry Fly Distilling out of a passion for fly-fishing and the Pacific Northwest. They reflect the beauty of the area into spirits made from local ingredients and from sustainable farms. Because of this, Dry Fly Distilling has achieved a true farm to bottle operation. Every drop of liquor is hand-crafted and pure. This is obvious in the unique flavor, which has won awards worldwide.

 

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San Jose, California — San Jose’s 10th Street Distillery announces the release of their Distiller’s Cut, an exceptional peated single malt whisky that has already distinguished itself by winning Gold at the Whiskeys of the World competition.

The first release of 1000 cases is available now throughout California at all Total Wine & More stores; The Whisky Shop in San Francisco; Ledger’s Liquor in Berkeley; Willibee’s in Petaluma; and Southgate Liquors in San Jose among others. Visit retailers’ web sites for hours and availability.

It is double distilled using all copper pot stills, and aged in first-fill bourbon barrels, just like the Distillery’s flagship peated single malt; however, the unique Distiller’s Cuts during distillation create a bolder and smokier, yet smooth single malt, designed to appeal to malt and peat lovers

This expertly crafted whisky has hints of citrus and berry with strong woody, earthy, and smoky statements.

An independent review by the Whisk(e)y Apostle says, “If you’re a whiskey geek and looking to try something unique…, I’d definitely look to try this one.”

 10th Street Distillery combines old-world tradition and modern ingenuity to make super-premium small-batch whiskies at San Jose’s first craft distillery. In just two years since opening, 10th Street has earned significant industry recognition for its Peated Single Malt, including Best in Class Gold at the 2019 Whiskies of the World and Double Gold at the 2019 N.Y. World Spirits Competition. Its STR Single Malt recently won a Double Gold at the 2020 San Francisco World Spirits competition. The award for Distiller’s Cut further establishes 10th Street’s reputation as a top-shelf American maker of exceptional single malts.

As co-founder Virag Saksena explained to the East Bay Express, custom Scottish peat and local microflora interact with water from the Sierra Nevada snowmelt and grains to create “a complex sourdough flavor” that “lends a unique Bay Area terroir.” The hot San Jose weather imparts its own unique aging properties.

DISTILLER’S CUT TASTING NOTES
Nose: Sour nose with bright citrus, vanilla, and peat; heavy mesquite smoke
Color: Golden Palate: Sweet high notes of blackberry, brown sugar, honey, and molasses; bran cereal, burning chocolate. Finish: Smooth and lingering on the sides and back of the tongue ABV: 44% MSRP: $65

About 10th Street Distillery:
San Jose’s first craft distillery, 10th Street Distillery was founded by two engineers with just one objective – creating world-class whiskies. A grain-to-glass distillery, it reinterprets time-honored traditions using modern techniques and engineering ingenuity to create its award-winning products. Their first product is a Peated Single Malt Whisky, a new American classic that respects tradition, but is not afraid to forge a new path.

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SAN SAN FRANCISCO – It’s time to brighten up the bar cart with a new blended whisky from the award-winning Nikka Whisky. With more than 80 years of mastery in blending, Nikka introduces NIKKA DAYS (40% ABV), a delicious whisky for everyday drinking occasions. Imported by San Francisco’s Hotaling & Co., NIKKA DAYS features bright and modern packaging to reflect the floral and smooth whisky within and will be available for purchase at select retailers for $49.99, beginning in July 2020.

Both the flavors and appearance of NIKKA DAYS were designed to highlight the bright side of whisky and whisky consumption. The blend is structured by the mellow and smooth Coffey Grain Whisky and aromatic non-peated Miyagikyo malts, along with a touch of Coffey Malt Whisky and Yoichi malts to enhance the bright sweetness and rich body. The complex and delicate blend results in an extremely silky mouthfeel, with fruity and floral flavors that rise and expand, leaving behind a delightful aftertaste.

“As the name suggests, NIKKA DAYS has been developed for whisky lovers who appreciate fine drinks on any casual day,” says Emiko Kaji, Nikka Whisky international business development manager. “This elegant whisky can be enjoyed neat, on the rocks, in a simple highball or refreshing cocktail. We hope that NIKKA DAYS will complement and elevate your day.”

“With a unique and modern design, NIKKA DAYS is an exciting addition to Hotaling & Co.’s extensive portfolio of curated whiskies and artisanal spirits,” says Hotaling & Co. CEO and President Dan Leese. “NIKKA DAYS comes after the release of Nikka From The Barrel, named the 2018 Whisky of the Year by Whisky Advocate, both showcasing the blender’s skills at their peak.”

Tasting Notes
(40% ABV; 750ml; $49.99 SRP)
AROMA: Fresh and fruity with white flowers, orange blossoms, pear, and citrus
FLAVOR: Light and smooth – cereals, malt, toffee, roasted nuts and vanilla
FINISH: Dry apricot, malt, vanilla, elusive peat

The Nikka range also includes Nikka From The Barrel (51.4% ABV, $65 SRP), named the 2018 Whisky of the Year by Whisky Advocate, Nikka Coffey Malt Whisky (45% ABV, $75 SRP), the only malted barley whisky distilled in a column still, Nikka Coffey Grain Whisky (45% ABV, SRP $70), an elevation of the style of whisky that is more typically used for blending and rarely bottled on its own, and Nikka Coffey Gin (47% ABV, $50 SRP) and Nikka Coffey Vodka (40% ABV, $45 SRP) which arrived stateside in 2017.

NIKKA DAYS will be distributed in California, New York, Texas, Illinois, Massachusetts, Florida and Tennessee, expanding in 2021. For more information, visit HotalingandCo.com or email info@hotalingandco.com.

About The Nikka Whisky Distilling Co.
The founder of Nikka and the father of Japanese whisky, Masataka Taketsuru, received his training in Scotland before founding Nikka in 1934 with the establishment of the Yoichi Distillery on the island of Hokkaido. Taketsuru’s early successes prompted the development of a second distillery, Miyagikyo, in 1969, this time built on the island of Honshu in the foothills of the Miyagi prefecture, in the Northern part of Honshu.

About Hotaling & Co.
Hotaling & Co., the leading San Francisco importer & distiller, offers the finest curated portfolio of premium artisanal spirits. Hotaling & Co., originally named Anchor Distilling Company, was established in 1993 and is credited with releasing America’s first craft whiskey (Old Potrero) and American craft gin (Junípero Gin) after Prohibition. In 2010, Anchor Distilling Company was sold to a business partnership that included Tony Foglio and London’s oldest wine and spirit merchant, Berry Bros. & Rudd and began expanding to incorporate a collection of super-premium artisanal spirits imported from around the world. In 2017, Anchor Distilling became Hotaling & Co. The new name is a nod to one of Anchor Distilling’s most beloved small batch whiskies (Old Potrero Hotaling’s Whiskey) and to the San Francisco legend A.P. Hotaling, who came out West during the Gold Rush and quickly became one of the most reputable spirits dealers in the country. Today, Hotaling & Co. celebrates exciting growth and achievements; marking its 26th year of distilling and its 10th year of commercially uniting artisan distillers from around the world and sharing their stories to discerning consumers.

Hotaling & Co.’s portfolio includes Luxardo Liqueurs & Cherries, Nikka Whisky, Junipero Gin, No.3 Gin, HINE Cognac, Lot 40 Rye Whisky, Convite Mezcal, Kavalan Whisky, Denizen Rum, HIRSCH Selected Whiskeys, Writers’ Tears Whiskey, Old Pulteney Whisky, Speyburn Whisky, Balblair Whisky, Arran Whisky, Old Potrero Rye Whiskey, and more. Visit HotalingandCo.com for a full list of brands.

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LOUISVILLE, Kentucky — Old Forester will release the 20th iteration of its limited-edition, vintage-dated Birthday Bourbon on Wednesday, Sept. 2 in celebration of founder George Garvin Brown’s birthday. This year marks the 150th year of the company he began in 1870.

George Garvin Brown was a pharmaceutical salesman and became the first to seal his whiskey, Old Forester, in a glass bottle – an innovation the spirit industry still uses today. As the brand behind the First Bottled Bourbon™, Old Forester has had its share of historical milestones in its 150-year history, with quality and consistency remaining at the forefront.

The 2020 Old Forester Birthday Bourbon will be bottled at 98 proof and is made up of 95 barrels, aged 10 years, and barreled on June 5, 2010. After showing exceptionally unique character during a tasting panel, the 10-year-old barrels were chosen specifically for this year’s Birthday Bourbon. The full allotment of the product represents one day’s production of Old Forester.

“Being part of the Old Forester Birthday Bourbon selection process is one of my favorite parts of my job because of the legacy and tradition this expression represents,” said Jackie Zykan, Old Forester Master Taster. “We’re really proud of what we’ve produced this year and think it’s a great way to celebrate George’s birthday and Old Forester’s historic anniversary.”

This is the third Birthday Bourbon to be bottled at the Old Forester Distilling Co. on Louisville’s Historic Whiskey Row. Hand-selected by Master Distiller Chris Morris and Master Taster Jackie Zykan, this small batch bourbon offers a unique character and flavor profile that will never be replicated.

“Founded by my great-great-grandfather, Old Forester the only bourbon brand with an uninterrupted ­150-year history, sold by the same family company before, during and after Prohibition,” said Campbell Brown, Old Forester President. “Birthday Bourbon is the perfect way to celebrate his birthday and this milestone year makes it even more special. Its annual release has become something that bourbon lovers anticipate, and we really believe that the 2020 version is one of our best yet.”

Since 2002, Old Forester’s Birthday Bourbon has been a favorite amongst whiskey enthusiasts, receiving a multitude of awards and recognition throughout the years.

The 2020 Old Forester Birthday Bourbon is offered at a suggested retail price of $129.99. Birthday Bourbon will be available for purchase nationwide on an extremely limited basis. To find where you can purchase this year’s exclusive Birthday Bourbon, check out OldForester.com for a retailer near you.

Notes:

Color: Dusty Topaz

Aroma: A nuanced balance of white floral notes, magnolia, and citrus, spiced with vanilla, buttery leather, and cocoa powder. Countering the spice are sprinkles of brown sugar, white chocolate shavings, caramel drizzle, and hints of tropical fruit.

Taste: Caramel and brittle toffee lead as the tropical character blooms into a banana, mango, coconut flakes, and macadamia nut.

Finish: Long and delicately drying with a hint of anise.

About Brown-Forman:
For 150 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey, Jack Daniel’s & Cola, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Gentleman Jack, Jack Daniel’s Single Barrel, Finlandia, Korbel, el Jimador, Woodford Reserve, Old Forester, Herradura, New Mix, Sonoma-Cutrer, Chambord, BenRiach, GlenDronach, Slane, and Fords Gin. Brown-Forman’s brands are supported by over 4,800 employees and sold in more than 170 countries worldwide. For more information about the company, please visit https://www.brown-forman.com/.

About Old Forester Bourbon:
Old Forester is Brown-Forman’s founding brand, founded in 1870 by George Garvin Brown. Brown believed Old Forester was so pure and consistent that he sealed it, signed it, and pledged, “There is nothing better in the market.”

Please sip responsibly.
Old Forester Kentucky Straight Bourbon Whisky, 49% Alc. by Vol., Old Forester Distilling Company at Louisville in Kentucky. OLD FORESTER is a registered trademark. ©2019 Brown-Forman. All rights reserved. Please do not share or forward this content with anyone under the legal drinking age.

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Honoring its family legacy as Irish-American immigrants, O’Shaughnessy Distilling officially marks its operational beginnings today with the hire of a renowned and skilled Master Distiller—former Midleton Distillery Master Distiller Brian Nation.

The O’Shaughnessy family left their ancestral home of Ireland during the Potato Famine of 1847 in search of a better life. Almost two centuries later, two cousins—Patrick and Michael O’Shaughnessy—seek to honor their Irish-American heritage through the unveiling of O’Shaughnessy Distilling Company.

The O’Shaughnessys, as Irish-Americans, are inspired by the great, long-standing tradition of Irish whiskey and look to build on that tradition as they embark on their new craft spirits journey. With an eye on the past and a vision for the future, O’Shaughnessy Distilling Company will deliver unique and innovative whiskey offerings for people to enjoy.

To help drive this vision, Patrick O’Shaughnessy, Chairman and Co-founder of O’Shaughnessy Distilling Company, is pleased to announce the hiring of Brian Nation, noting, “Brian will add immeasurable experience through technique and artistry to our brand. He’s a person of impeccable character and absolutely the right partner to lead the creation of our whiskeys.”

Co-founder Michael O’Shaughnessy adds, “O’Shaughnessy Distilling Company was created to bring our family together in a collaborative enterprise filled with creativity, passion and celebration. We found that Brian holds these same values and we knew he would be the perfect addition to our family business.”

Nation joins O’Shaughnessy Distilling Company from Irish Distillers, where he was the Master Distiller at the Midleton Distillery for all of Irish Distillers’ brands, including the iconic Jameson, Redbreast and Midleton Very Rare. He served as Master Distiller for the last seven years, with a total tenure of 23 years spent at Irish Distillers.

At O’Shaughnessy Distilling Company, Nation’s key responsibility is to create world-class whiskeys that will bring the O’Shaughnessy spirit to the U.S. and around the world.

“I have gained years of distilling experience with some of the best names in the industry and am very grateful for that; but joining the O’Shaughnessy family to build this new brand is the opportunity and adventure of a lifetime for me and my family,” noted Brian Nation, Master Distiller for O’Shaughnessy Distilling Company. “I look forward to melding my Irish lineage with a new American experience and crafting a unique collection of whiskeys that people can share and experience together.”

O’Shaughnessy Distilling Company is also building a distillery in Minneapolis, slated to open in summer 2021. The first spirits are anticipated for tasting also in summer 2021.

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SAN ANTONIO, Texas – Devils River Whiskey, maker of premium small-batch whiskeys, announces the launch of Devils River Coffee Bourbon Whiskey, a San Francisco World Spirits Competition Gold Medal winner and a rich, smoky addition to their family of whiskies.

When it comes to popular drinks, coffee and whiskey score pretty high up on the list. So what do you get when you combine them in one bottle? A heavenly fusion of flavors and the makings of an instant classic.

“We believe coffee and whiskey are natural companions. Both have intense character and intricate processes,” says Mike Cameron, co-founder, and Distiller of Devils River Whiskey. “We decided to take on the challenge of marrying these two beverages into one sinfully smooth whiskey. With our emphasis on quality and technique, they’re a match made in bourbon whiskey heaven.”

The Texas-based team chose a local San Antonio coffee roastery with standards to match its own meticulous distilling process. All of the beans are “fair trade” and come responsibly sourced from Columbia, Brazil, and Honduras.

“After trying a variety of roasting styles, we found that the dark Vienna Roast best compliments our whiskey, adding another layer to its deep flavor profile,” states Cameron. “The Vienna Roast is the most difficult roast to achieve on a consistent basis, so of course we had to take on the challenge. Besides being darker, richer and more aromatic, this blend has a full body that features caramel, citrus, and berry notes with a rich, satisfying finish.”

But the team at Devils Whiskey didn’t stop there. To further enhance the flavor of their Coffee Bourbon, they opted for a cold brew process. “During our research, we discovered hot brewing forces the flavor from the bean, but cold brew likes to take its own sweet time,” says Devils River Whiskey Vice President of Marketing, Eric Hundelt. “We steep our Devils River Bourbon with the dark roasted Vienna coffee beans for at least 24 hours at a low temperature to bring out the smooth, sweet flavor cold brew coffees are known for.”

As if adding a jolt of java to a world-class whiskey isn’t enough, the Coffee Bourbon is then naturally infused with 100% blue weber agave nectar to mellow the finish and add a touch of sweetness. The result: a perfectly balanced, premium drinking experience.

“The gold medal our Coffee Bourbon won at this year’s San Francisco World Spirits Competition was a great honor to receive prior to the launch of this expression,” says John Potts, Devils River Whiskey Executive Vice President of Sales and Marketing. “It supported the hundreds of hours of research, planning, and work that went into making this idea a reality.”

At 80-proof, you can enjoy Devils River Coffee Bourbon Whiskey like any traditional whiskey: neat, on the rocks or in your favorite cocktail. Natural oils from the dark roasted beans provide a creamy mouthfeel, while touches of dark chocolate and spice permeate its understated coffee flavor. Soft on the palate, this high rye bourbon has a warm, soothing, and perfectly balanced finish.

Its subtle coffee aroma balanced with caramel, smoke and a touch of fruit, makes Devils River Coffee Bourbon Whiskey a great cocktail companion. Here are a few great recipes!

Bourbon Spiked Iced Coffee

1.5 oz Devils River Coffee Bourbon 2 oz coffee or cold brew2 oz nitro stout beer.75 oz Demerara syrup

.5 oz. heavy whipping cream Freshly grated cinnamon

Instructions: Pour all ingredients except beer into a shaker tin with ice, shake generously and strain into a Tom Collins glass. Top with nitro stout beer and enjoy!

Wake-Up Whiskey Sour

1.5 oz. Devils River Coffee Bourbon1 oz. simple syrup1 oz. lemon juice.25 oz Heering cherry liqueur (optional) 1 egg white

Instructions: Place all ingredients in a shaker tin without ice and shake rapidly for 15-20 seconds. Strain over large ice cubes, retaining froth at top of the drink. Garnish with a lemon peel.

Coffee Colada

2oz Devils River Coffee Bourbon .5oz simple syrup1.5oz pineapple juice1.5oz orange juice

1.5oz coconut cream (Coco Lopez)

Instructions: Add all ingredients to shaker tin with ice and shake for 20 seconds. Strain into a hurricane glass with ice.

Devils River Coffee Bourbon Whiskey begins shipping this month. To find your bottle, go to www.devilsriverwhiskey.com/coffee-bourbon/. More delicious recipes can be found at www.devilsriverwhiskey.com/ways-to-enjoy/.

About Devils River Whiskey
Devils River Whiskey, a premium whiskey company based in San Antonio, Texas, is committed to creating a whiskey that stands apart from competition because of its use of the purest water in Texas at the heart of the production process.

Devils River Whiskey is now available in the following 29 states: TX, CA, LA, OK, AR, CO, NE, KS, MO, WI, IL, IN, KY, TN, GA, SC, FL, MD, ME, NJ, RI, MA, NY, CT, AL, NC, PA, DC, and NV

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HOLLAND, Michigan – Michigan’s proximity to freshwater is no secret, even the state’s name derives from the Ojibwa word mishigamaa, meaning large lake. For many Michiganders, lake means life, and now New Holland Spirits has introduced a line of hard seltzers that reinforces that philosophy. Lake Life Seltzer  arrives in Michigan this May with Cranberry Lime and White Peach Honey debuting as the first flavors.

Crushable and clean, the seltzers deliver a welcome switch-up for when the palate needs a break from craft beer. Brand Manager Adam Dickerson believes the new products will fit perfectly into the coastal lifestyle.

“Lake Life embodies the idea of letting loose,” Dickerson said. “Unplugging from the daily grind to step back and enjoy the weekend, the day, or even just a moment of carefree vibes.”

Made with Lake Life Vodka and fruit flavors, the two new seltzers allow you to drink by the lake without the hassle of extra ingredients or supplies—a cooler and some ice will do. The house-distilled vodka is what truly separates this seltzer from the pack. Lake Life Vodka launched in 2019, inspired by Michigan’s West Coast and savored moments spent on the water. Flavorwise, the spirit is smooth and subtly sweet, providing the perfect base to build a seltzer upon.

Head Distiller Brad Kamphuis sees the utility of both the spirit and the seltzer in different situations.

“If you enjoy mixing yourself a drink, Lake Life vodka has you covered, but we are stoked to be able to offer the ease of a ready-made beverage with Lake Life Seltzers,” Kamphuis said. “Both recipes are refreshing, crisp, and balanced with just the right amount of fruit flavor.”

The boon for those watching their beer bellies: Lake Life Seltzer contains just 80 calories and less than 1 gram of sugar. They’re a guilt-free alcoholic alternative and gluten-free to boot.

Carefully crafted near the shores of Lake Michigan by New Holland Spirits in Holland, Lake Life reflects a connection between spirit and season.

“Whether you are relaxed in an Adirondack chair, dipping your toes in the water, or doing a cannonball off the raft, these are the moments that we look forward to all year,” Dickerson said.

This summer, pair these moments with Lake Life and let’s coast.

About New Holland Spirits
In early 2002, New Holland Brewing Co-Founder & President, Brett VanderKamp visited the Caribbean with the intention of enjoying sun, sand and waves. Instead, he found world-class rum, and a lifelong obsession with fine craft spirits was born. He returned to Holland, MI with a mission; to create spirits that live up to his artful way of life and to share them with the world. For more information, visit their website or follow on Twitter, Facebook, and Instagram.

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