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HOOD RIVER, Oregon — Hood River Distillers, the oldest and largest importer, distiller and marketer of distilled spirits in the Northwest, announced the launch of its newest brand, Timberline Vodka. Created in Hood River, Oregon, a world-renowned epicenter of outdoor recreation, Timberline reflects the spirit and love of the outdoors and those who thrive in it – The “Outer Class.”

Timberline Vodka is uniquely distilled with a balance of grain and 14 different varietals of non-GMO Pacific Northwest apples. Distilled in a dual-column, 2,000-liter pot still at the highest standards of purification, this vodka is then cut to 80 proof with glacier-fed spring water from Mt. Hood. The expert distillation team, with their depth of knowledge, talent and skills, kept the minerals present for an epically clean vodka that echoes its origins.

“With 46 levels of purification, we are really using only the most premium, tightly cut spirit in our production process,” said Master Distiller, Joseph O’Sullivan. “After many rounds of continuous testing, we perfected the balance of grain, apples and finished with the high-quality water we are so fortunate to have in Oregon. We are very proud of this incredible-tasting vodka.”

Aligning with a dedicated interest of preserving the Pacific Northwest environment, Timberline Vodka is proud to partner with the Portland, Oregon-based non-profit organization, The Freshwater Trust. The Freshwater Trust’s mission is to preserve and restore freshwater ecosystems in the West.

Timberline Vodka’s packaging was inspired by the iconic Timberline Lodge and a love of the outdoors. The custom glass bottle with unique canvas label looks at home on a back bar or table in any of the historic lodges of the West. The brand was designed by the award-winning Sandstrom Partners, whose portfolio includes the highly successful Aviation Gin, Bulleit Bourbon and St. Germain brands, among others.

A distinctive feature of the packaging was the creation of a collectable label series: The Hiker, The Snow Goose and The Skier. There is only one Timberline Vodka, but there are three distinct labels that represent it.

“Timberline is a very unique vodka, and the brand and packaging reflect this,” says Senior Marketing Brand Manager, Keri Meuret. “The subtle tint of the bubble glass, custom bottle shape with embossing complete with canvas labels provide a vintage charm. It’s a blend of rustic and contemporary.”

For hiking, skiing, sunset wandering, or whatever opens your door, Timberline serves as a constant symbol and reminder that even when sequestered to the inside, the outside is where it’s at. Outwards! Timberline Vodka is now available for purchase in the Hood River Distillers’ Tasting Room and a growing list of Pacific Northwest retailers. It is available in both 50ml and 750ml sizes, and the 750ml bottle retails for $24.95.

About Hood River Distillers
Founded in 1934 and headquartered in Hood River, Ore., Hood River Distillers is the Northwest’s largest and oldest importer, distiller, producer, bottler, and marketer of distilled spirits. Timberline® Vodka, Big Gin®, Batanga® Tequila, Easy Rider® Kentucky Straight Bourbon Whiskey, Trail’s End® Kentucky Straight Bourbon Whiskey finished with Oregon Oak, Clear Creek® Distillery, Sinfire® Cinnamon Whiskies, Lucid® Absinthe Supérieure, ULLR® Nordic Libation, Yazi® Ginger Vodka, Double Mountain® Hopped Whiskey, Lewis and Clark® Premium Spirits, HRD® Vodka and the complete line of Monarch® distilled spirits are distributed across the country. For the complete product portfolio and more information, visit www.hrdspirits.com.

BURLINGTON, Vermont(March, 2021) Finally, a whiskey you can enjoy by the pint. Two Vermont-based companies, WhistlePig Whiskey and Ben & Jerry’s, have stirred up a ganache-topped ice cream concoction called Whiskey Biz. The Whiskey Biz™ Topped flavor is a brown butter bourbon ice cream with blonde brownies & WhistlePig Whiskey-infused caramel swirls, topped with white chocolatey ganache & white fudge chunks. It is the first Vermont-sourced ingredient for Ben & Jerry’s since chocolate chip cookie dough in the early 1990s.

Whiskey Biz leverages the finest whiskey, which happens to be just down the road at WhistlePig’s 500-acre farm in Shoreham, Vermont; population 1,242. After more than a year of taste tests, research and development, WhistlePig PiggyBack Rye was successfully infused into the rich caramel swirl that can be found inside a pint of Whiskey Biz.

For National Cocktail Day, March 24th, WhistlePig’s in-house mixologists combined forces with Ben & Jerry’s flavor gurus to develop a few signature cocktail recipes using Whiskey Biz as an ingredient, as well as the ultimate boozy dessert to pair with your cocktails. Fans are encouraged to grab a pint and a bottle of WhistlePig PiggyBack Rye to create these absolutely delightful cocktail and dessert pairings best enjoyed from the comfort of home. Full recipes for the signature Whiskey Biz cocktail and cake pairing can be found here — and you can find a bonus cocktail recipe for “The Closer” affogato here.

“We’ve had an absolute blast working with our friends at Ben & Jerry’s and could not be happier with the way Whiskey Biz turned out,” says Meghan Ireland, Whiskey Blender, WhistlePig Whiskey. “Having been mostly focused on overseeing the development of whiskey these last couple years, working with flavor house experts at Ben & Jerry’s was a real treat for me. We respect their company ethos and have always wanted to collaborate with their team.”

As all Ben & Jerry’s products are Kosher, WhistlePig embarked on getting a proper Kosher certification for its WhistlePig PiggyBack Rye. Today, WhistlePig is pleased to share that its entire portfolio, with the exception of its 12-Year, is certified Kosher.

Whiskey Biz is available now at retailers nationwide for around $4.99-5.49, depending on your local store.

Learn more at WhistlePigWhiskey.com and benjerry.com.

About WhistlePig
Founded in 2007, WhistlePig has become the #1 distiller in the ultra-premium and luxury rye whiskey category in North America, featuring the bold and often untapped flavor of Rye. WhistlePig is leading a surge of innovation in the emerging field of North American whiskey. As the most decorated Rye whiskey – having received the coveted ‘Best in Show Whiskey’ title from the 2017 San Francisco World Spirits Competition, WhistlePig is widely viewed as the world’s finest Rye. With the opening of its distillery on its 500-acre Vermont farm in the fall of 2015, WhistlePig has also become one of the leading farm-to-bottle Rye whiskeys in the world. For additional information please visit whistlepigwhiskey.com.

About Ben & Jerry’s
As an aspiring social justice company, Ben & Jerry’s believes in a greater calling than simply making a profit for selling its goods. The company produces a wide variety of super-premium ice cream, yogurt and sorbet using high-quality ingredients. Ben & Jerry’s incorporates its vision of Linked Prosperity into its business practices in a number of ways including a focus on values-led sourcing. In 2015 the company completed its transition to using entirely non-GMO (genetically modified organisms) ingredients by source as well as to fully source Fairtrade-certified ingredients wherever possible, which benefits farmers in developing countries. Ben & Jerry’s products are distributed in 35 countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry’s Scoop Shops, restaurants and other venues. Ben & Jerry’s, a Vermont corporation and wholly owned subsidiary of Unilever, operates its business on a three-part Mission Statement emphasizing product quality, economic reward and a commitment to the community. Ben & Jerry’s became a certified B Corp in 2012. The Ben & Jerry’s Foundation granted $3.4MM in 2020 to support grassroots organizing for social and environmental justice around the country. The Foundation’s philanthropy is guided by Ben & Jerry’s employees who serve on committees that review applications.

NEWPORT, Oregon — Warmer, longer days means it’s time to head outside and have a cocktail and Rogue’s line of sparkling canned cocktails has made it easy to do just that. It’s time to liberate the cocktail experience and enjoy an authentic, high-quality cocktail anytime, anywhere – whether that’s on top of a mountain, by the pool or on the golf course. Rogue Ales & Spirits, one of the original craft breweries and distilleries, continues to grow its sparkling canned cocktail line with the recent launch of a Lemonade Iced Tea Vodka Soda and the Bayfront Vodka Party Pack.

Rogue’s line of ready-to-drink beverages is made with Rogue Spirits and 100% natural ingredients to offer authentic, gluten-free, bar-quality recipes in the convenience of a can.

“We’re feeling all the spring vibes and are beyond ready to leave our house and enjoy the warm weather with a beverage in hand,” says Steve Garrett, VP of Business Development. “Rogue Spirits Sparkling Craft Cocktails were made for this type of outing. Forget the jigger, the strainer, the muddler and the shaker because we did all the work for you. We mixed quality cocktails and packaged them in a portable can, so you can enjoy your cocktail wherever life takes you.”

“Canned cocktails were a fun next step for our brand,” says Jake Holshue, Rogue Head Distiller. “We use our Rogue Spirits Bayfront Vodka as the base and added natural ingredients to create bright and flavorful cocktails. What I like about our cocktails is that they make high-quality spirits more accessible and affordable for everyone.”

PRODUCT FACTS: Lemonade Iced Tea Vodka Soda
Ingredients: Bayfront Vodka, Meyer Lemon, Darjeeling Iced Tea, Sparkling Water, Cane Sugar
ABV: 7.5% ABV
Taste: Our Rogue Spirits Bayfront Vodka forms the base of this cocktail while the lemonade and iced tea bring a refreshing blend of citrus and sweet spice.
Availability: Nationwide
Packaging: 4-pack 12oz slim cans

PRODUCT FACTS: Bayfront Vodka Party Pack
Details: Four varieties of canned cocktails so everyone can enjoy their favorite cocktail anytime, anywhere.
Cocktail Flavors: Cranberry Elderflower Vodka Soda, Grapefruit Vodka Soda, Lemonade Iced Tea Vodka Soda, Ginger Lime Vodka Mule
ABV: 7.5% ABV
Availability: April
Packaging: Eight 12oz slim cans (two cans of four flavors)
Tag @rogueales@rogue.spirits and use #LiberateYourCocktail on Instagram to show how you have liberated the cocktail experience.

Use the Rogue Finder to find Rogue Spirit’s Sparkling Craft Canned Cocktails near you. Learn more about the cocktails at Rogue.com.

About Rogue Ales & Spirits
Rogue Ales & Spirits was founded in Oregon in 1988 as one of America’s first microbreweries. Rogue has won more than 2,000 awards for taste, quality and packaging, and is available in all 50 states as well as 54 countries. Proudly rooted in Newport Oregon, Rogue’s beers, spirits, cocktails, seltzers and sodas are a liquid ode to Oregon and the endless inspiration that its land, its sea and its people provide.

NEW YORK – To support Diageo North America’s growth strategy in the Ready-to-Drink (RTD) category, the company announced plans to expand its manufacturing footprint and install two can lines at a new facility in Plainfield, Illinois. With an investment of approximately $80 million, the site will have the capacity to produce over 25 million cases of RTDs per year, including Smirnoff seltzers and the newly launched spirits-based RTD cocktails from Crown Royal and Ketel One Botanicals.

“As the ready-to-drink category continues to grow rapidly in the United States, this expansion is very exciting as it will support our plans to meet increased consumer demand in line with emerging trends for convenient formats that are ideal for casual and at-home occasions,” said Debra Crew, President, Diageo North America. “The new operation will supplement our existing ready-to-drink production across North America and strengthen our path to continue building our RTD offering.”

Sitting on a 225,000 square-foot property in Plainfield, Illinois, the new facility will include a 500 cans per minute (CPM) line and a 1200 CPM line, both of which are expected to be available for commercial production by summer of 2021.

“The strategic location of the new site, near our warehouse and Plainfield bottling operation, will allow Diageo to create synergies and the flexibility to expand and carry other market-leading brands in the future,” said Perry Jones, President, North America Supply for Diageo. “We are thrilled to expand our manufacturing footprint and further deepen our relationship with the Village of Plainfield.”

“The Village of Plainfield is proud to have Diageo here. The company has made a long-term commitment to our community through continued investments and charitable activity in Plainfield and Will County,” said Brian Murphy, Administrator, Village of Plainfield.

Once open, the new site will employ approximately 50 full-time team members. Diageo North America has built a 55-year-old partnership with the Village of Plainfield and has played a role contributing to its economic development. Diageo’s presence has grown and expanded over the years: the Plainfield Bottling site -opened since 1966- and the warehouse collectively employ more than 600 additional people.

About Diageo North America 
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan’s whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the London Stock Exchange (LSE: DGE) and the New York Stock Exchange (NYSE: DEO) and its products are sold in more than 180 countries around the world. For more information about Diageo, its people, brands, and performance, visit www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice

PORTLAND, Oregon — Eastside Distilling is expanding its premium spirits line with the new “Eastside Brand” and the new Eastside portfolio of spirits products. The Eastside special products will build on the Company’s inspiration to offer the most unique, highest quality, hand-crafted, small-batch products to our loyal consumers. All products will be limited-edition and will be available in limited markets. Product will ship in late March and should be on shelves by April of this year.

“The Eastside Distilling brand embodies all the personality and flavor of what it means to be from Portland, Oregon: creative, independent and free-spirited,” said Janet Oak, Chief Branding Officer. “Our full lineup of Eastside premium artisanal products are craft inspired, experiential, very rare and extremely hard to get.”

The Eastside Brand has been developed in conjunction with Neil Powell Design Studios and the portfolio will focus on barrel aged whiskey sourced from the cellars of Eastside Distilling. Three very distinct products will be available in Lion’s Small Batch Oak Finished Rye Whiskey, 12 year Select Straight Bourbon Whiskey, and a very special Single Malt American Whiskey aged in oak and finished in 70-year-old sherry casks. All of the whiskey products, Rye, Bourbon and Single Malt, offer the most unique flavor experience for the discerning spirits aficionado.

“The Eastside special process of batch-produced limited-edition products incorporates our unique ability to layer, and build flavors, with our very rare oak and rare sherry cask barrels,” said Jason Ericson, Eastside Head Distiller. In addition to the line of special hand-crafted whiskey, Jason has reached deep into our barrel cellars to create other limited-edition, small-batch products as well:

11 Year Barrel Aged Rum: Enjoyed neat or added to cocktails for a decadent depth of flavor, this rare rum reminds the drinker of warm summer breezes, AND white sand beaches. ABV 45%

Barrel Aged Navy Strength Gin: Barrel-aged and bottled at navy strength, this singular gin forms the perfect foundation for our customer’s next Martini or Negroni and provides a unique opportunity for mixologists to experiment with a rare category of spirit. ABV 57%

American Corn Whiskey: Crafted for the Pacific Northwest, this corn whiskey is found in the speed rail of the neighborhood bar in the bottom floor of an apartment building where the bartender knows all the regulars. ABV 40%

Pot Distilled Brandy: Pot distilled from Pacific Northwest wine and aged for at least two years, this limited-edition brandy lends itself well to sipping, or mixing in your next Sidecar. ABV 40%

“We are excited to build the Eastside Brand and offer exceptional craft inspired, small-batch artisanal products that are truly rare and very hard to get,” said Janet Oak. “This launch further defines Eastside’s vision to develop unapologetically original premium craft inspired spirits. We will be giving first priority to our most loyal customers in our home state of Oregon, and will release to other states on a limited basis including California, Illinois, Texas, Georgia, Florida and New York,” said Oak.

About Eastside Distilling Eastside Distilling, Inc. (NASDAQ: EAST) has been producing high-quality, award-winning craft spirits in Portland, Oregon, since 2008. The Company is distinguished by its highly decorated product lineup that includes Azuñia Tequilas®, Burnside Whiskeys®, Hue-Hue Coffee Rum®, and Portland Potato Vodkas®. All Eastside spirits are crafted from natural ingredients for quality and taste. Eastside’s Craft Canning + Bottling subsidiary is one of the Northwest’s leading independent ready-to-drink canners. For more information visit: www.eastsidedistilling.com or follow the Company on Instagram, Twitter, and Facebook.

Important Cautions Regarding Forward-Looking Statements Certain matters discussed in this press release may be forward-looking statements. Such matters involve risks and uncertainties that may cause actual results to differ materially, including the following: changes in economic conditions; general competitive factors; the impact of COVID-19 and related business disruption, the Company’s ongoing financing requirements and ability to achieve any financing, acceptance of the Company’s products in the market; the Company’s success in obtaining new customers; the Company’s success in product development; the Company’s ability to execute its business model and strategic plans; the Company’s success in integrating acquired entities and assets, and all the risks and related information described from time to time in the Company’s filings with the Securities and Exchange Commission (“SEC”), including the financial statements and related information contained in the Company’s Annual Report on Form 10-K and interim Quarterly Reports on Form 10-Q. Examples of forward-looking statements in this release may include statements related to our strategic focus, product verticals, anticipated revenue and profitability, our ability to reduce operating or other expenses, the anticipated demand from the craft beer industry, the effects of COVID-19, including the impact on sales, and the success of initiatives implemented to address the business disruption resulting from COVID-19 and earnings guidance for 2020 and beyond. The Company assumes no obligation to update the cautionary information in this release.

This information is being distributed to you by:
Eastside Distilling, Inc.
8911 NE Marx Drive
Suite A2
Portland, Oregon 97220

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LOS ANGELES –  Lynxx Spirits, an emerging California-based company launches Lynxx Bourbon, an ultra-premium spirit. An innovative drink selection focused on female taste preferences, the introduction of Lynxx modernizes this historically masculine category and continues to drive forward the growing demand for women leaders within the spirits industry.

Lynxx Spirits is a hand-crafted, straight bourbon that has matured to perfection in traditional American white oak barrels. This one-of-a-kind sipping spirit has been made by women for the enjoyment of women, but men are certainly welcome to imbibe. Lynxx Spirits originates from a distillery located in the legendary “Crossroads for the Future” region in Statesville, North Carolina, widely known for their production of high-quality whiskeys since before prohibition.

The custom wheated, hand-crafted mashbill isn’t commonly used and is made of corn, wheat, and malted barley which leads to a complex taste profile. Of note, the brand is further lauded for being a pure spirit with no added colors, preservatives, rye, sugar, or gluten.

Best appreciated straight up or on the rocks, Lynxx Bourbon can also be enjoyed as a mixed cocktail. Signature libations are attributed to amazing women who have changed the world, including “Audrey’s Manhattan,” and “The Albright Cosmo,” with customizations to traditional recipes including club soda and signature garnishes, such as fresh berries.

Lynxx Bourbon is 80 proof, 40% alcohol by volume, and is available in 750mL bottles with a retail price of $79.99. Packaged in an elegant bottle that is feminine and reminiscent of an antique perfume bottle with white etching and a crystal topper, the design embodies timeless elegance.

“My mission has always been to thoughtfully build businesses and products that support women, says Rachel Svoboda, Founder of Lynxx. “After twenty-years of working in advertising to build businesses for other people, I decided it was time to create my own product. Lynxx Spirits was born from my desire to create a custom empowering product that makes a statement.”

Currently distributed within California. Lynxx will be available in additional states soon. For more information, please visit www.lynxxspirits.com. Visit the website for direct orders or distribution questions.

About Lynxx Spirits
Lynxx Spirits is an empowering bourbon focused on quality, innovation and elegance – a spirit with a complex taste profile that both women and men can relate to and enjoy. Rachel Svoboda is the founder and visionary behind Lynxx Spirits. This single barrel straight bourbon was made an all-female team with a desire to create a delicious bourbon that is feminine and empowering. This velvety bourbon is low calorie, gluten free and 80 proof with a deeply layered aroma and complex mix of creamy vanilla and warm spices to delight your palate. For more information, www.lynxxspirits.com

SHEFFIELD, Massachusetts – In February 2021, the award-winning maker of a select line of premier craft spirits, Berkshire Mountain Distillers (BMD), will release a trio of whiskeys in partnership with three brewers in the Northeast as part of their Craft Brewers Whiskey Project (CBWP). The five-year collaboration includes the distilling of a dozen different popular beers from a limited group of the country’s top craft brewers across five states. Each addition to the American whiskey collection is the product of a single-sourced craft brew distilled into a unique Berkshire Mountain Distillers whiskey.

“We were thrilled to collaborate with all of our brewer-partners and are excited these whiskeys are finally ready to be enjoyed by beer and whiskey aficionados alike,” said Chris Weld, founder and proprietor of Berkshire Mountain Distillers. “This fun collaboration has been an exceptional project-in-the-making involving 12 brewers, 12 beers, 12 whiskeys and 80 barrels of spirits — we’re eager to release each one to the public.”

Produced by the region’s first legal distillery since prohibition, each whiskey will be blended to 86 proof using BMD’s proprietary historic spring water in Sheffield and packaged in custom bottles with brewer-designed labels.

Aged at the distillery since 2015, the whiskeys will be released in the order in which they were distilled. Being a limited collection, each whiskey will be sold in the BMD tasting room and then distributed to select stores and restaurants.

The first release will feature three whiskeys distilled from UFO White Ale from Mass. Bay Brewing Co., Spencer Brewery’s Trappist Ale and Big Elm Brewing’s 413 Farmhouse Ale located in BMD’s hometown of Sheffield.

Scheduled to be released later in 2021, whiskeys will highlight beer from Samuel Adams, Berkshire Brewing Company, Jack’s Abby Craft Lagers, Brewery Ommegang, Captain Lawrence Brewing, Smuttynose Brewing, Long Trail Brewing Company, Two Roads Brewing and Chatham Brewing.

For a listing of release dates and events, visit craftbrewerswhiskeyproject.com and follow BMD on Instagram, Facebook and Twitter.

The distillery, located at 356 South Main Street in Sheffield, is open every day from 11 a.m. to 5 p.m. For more information and to find out where products are available, visit the BMD website.

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According to the Guinness Book of World Records, the most varieties of whisky commercially available is 3,300 whiskeys, and was achieved by The Whiskey House, in celebration of its fourth anniversary in San Diego, California, USA, on 15 January 2019.

The record total includes whiskey varieties from 23 different countries, as well as 42 states in the USA, as well as the capitol Washington DC. The least expensive glass was priced at $7 and the most expensive at $1,100. The counting and verification process took more than 18 man -ours. All varieties included in the count were available to order off the menu for a minimum of 6 months at the time of verification.

 

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CHICAGO – Jim Beam® Bourbon is kicking off the year by finally offering drinkers a solution to their beer boredom: the refreshing and highly sessionable Jim Beam Highball. The Highball cocktail, which is made by mixing chilled Jim Beam Bourbon with ice and ice-cold, highly carbonated ginger ale, is the perfect alternative for those who are bored of beer but find themselves ordering another one on autopilot. The new marketing campaign, launching nationally this month, encourages those drinkers to add the Jim Beam Highball to their repertoire and order one when they’re looking for a light and refreshing option instead of their next beer.

The campaign first aired on Jan. 4 with a new TV spot, “Need a Break From Beer,” across multiple national news, entertainment and sports networks, and will run nationally throughout the year. The spot uses classic beer tropes found at any local bar to inspire drinkers to make their next round a Jim Beam Highball. Viewers will immediately recognize a traditionally dressed German couple encouraging an order of a Bavarian-style hefeweizen, an old, mysterious man pushing a dark, heavy brew, and a pair of hipsters, goat in tow, playfully offering a “super-filling IPA with aged goat’s milk.”

“With the launch of ‘Need a Break From Beer,’ we’re taking a widely enjoyed cocktail that’s been trending for years and finally shining the national spotlight on it,” said Jessica Spence, president of brands at Beam Suntory. “We know drinkers are getting bored with beer and are looking for new alternatives. The Jim Beam Highball is incredibly easy to mix and perfect for enjoyment while at home or in bars when the time is right.”

The new campaign spot will air throughout 2021 on more than 20 national TV networks, including sports destinations such as MLB Network and ESPN2, entertainment hubs AMC and Comedy Central, and major broadcast networks including ABC, FOX and NBC. Starcom USA oversees media on behalf of Jim Beam.

In addition to media partnerships, Jim Beam will deploy Highball programming throughout the year including retail marketing, baseball stadium activations, consumer sampling and value-add packaging. The brand will also host “Beam Gardens” — a playful alternative to traditional beer gardens — in several markets across the country for those in need of a break from beer. These pop-up experiences, appearing where local guidelines and public health conditions allow, will welcome legal-drinking-aged consumers to enjoy Jim Beam Highballs on tap with friends and family.

For more information on the Jim Beam Highball and upcoming Beam Garden events, follow Jim Beam on Twitter (@jimbeam) and Instagram (@jimbeamofficial) or find the Highball recipe at jimbeam.com/cocktails.

About Jim Beam
Jim Beam is the world’s best-selling bourbon, crafted by seven generations of family distillers since 1795. Elegant. Smooth. Refined. That’s what years of aging in new charred oak barrels does to our Kentucky Straight Bourbon. Fred Noe, Jim Beam’s 7th Generation Master Distiller, has stayed true to the family recipe that’s been passed down through generations. The Jim Beam portfolio of products includes Jim Beam Bourbon, Jim Beam Black, Jim Beam Double Oak, Jim Beam Devil’s Cut, Jim Beam Rye, Jim Beam Peach, Jim Beam Apple, Jim Beam Vanilla, Jim Beam Honey, Jim Beam Kentucky Fire and Red Stag by Jim Beam among other offerings.

About Beam Suntory
As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands, Suntory whisky Kakubin and Courvoisier cognac, as well as world renowned premium brands including Knob Creek, Basil Hayden’s and Legent bourbon; Yamazaki, Hakushu, Hibiki and Toki Japanese whisky; Teacher’s, Laphroaig and Bowmore Scotch whisky; Canadian Club whisky; Hornitos and Sauza tequila; EFFEN, Haku and Pinnacle vodka; Sipsmith and Roku gin; and On The Rocks Premium Cocktails.

Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good. Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.

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Memphis, Tennessee – B.R. Distilling Company has released, Blue Note Juke Joint, the newest iteration under its award-winning Blue Note Bourbon product line. This new bourbon release is designed to complement the Blue Note Bourbon expressions already on the market by offering imbibers an easy drinking, everyday bourbon that is perfect for any occasion.

“With a suggested retail price of $29.99, Blue Note Juke Joint is our Blue Note Bourbon brand’s youngest and most cost-friendly expression to date,” said McCauley Williams, B.R. Distilling Company’s President & CEO. “Make no mistake about it, however, Blue Note Juke Joint is a fine bourbon that is better than any whiskey on the market within a competitive price range. We think it is pretty special and bet the customer will, too.”

Like Blue Note’s nine-year-old Premium Small Batch expression, Blue Note Juke Joint is unfiltered and bottled at 93 proof. Tasting notes describe this bourbon as having a nose of sweet corn and oak with loads spice and vanilla. On the palate, there are rich flavors of caramel, allspice, vanilla, and crisp pear. This finish is a bit longer than that of the Premium Small Batch, which retails for approximately $50, but the brand’s tagline of “smoother than smooth” rings true. Blue Note Juke Joint is an easy sipping, approachable bourbon that is surprisingly complex for the price. Designed to be mixologist-friendly, this expression offers taste-seekers and cocktail enthusiasts a new way to enjoy America’s native spirit.

The spirit’s packaging is also unique and quintessentially Memphis. Metallic blue music notes accent the front label, which features a guitar-like illustration, further reinforcing the product’s connection to the Bluff City’s musical roots.

“We really wanted to highlight Memphis with the package design, and like the product, the design is meant to be fun,” said B.R. Distilling’s Marketing Director, Nora Boone. “America’s best music began right here in Memphis, and we could not think of a better way to introduce our newest bourbon to the world than to pair it with the bold personality of the Memphis Blues.”

This is the first release of Blue Note Juke Joint. Currently, it is available primarily in the Memphis metropolitan area, although a more widespread release scheduled in the coming months.

About Blue Note Bourbon
Blue Note Bourbon is artfully crafted to honor the blues music that came from the streets of Memphis. Like the blues, Blue Note Bourbon is bold, yet smooth. Blue Note Juke Joint along with Blue Note Premium Small Batch are part of B.R. Distilling Company’s bourbon portfolio. Follow us on Instagram (@BlueNoteBourbon) and like us on Facebook (facebook.com/bluenotebourbon) for news and information about Blue Note Bourbon. More information can be found at bluenotebourbon.com.

About B.R. Distilling
Founded in 2014 in Memphis, TN, B.R. Distilling Company, is the oldest distillery in Memphis. Currently, B.R. Distilling Company produces two flagship brands, Blue Note Bourbon and Riverset Rye, which are distributed across nine states: Alabama, Arkansas, Colorado, Georgia, Illinois, Kansas, Mississippi, New York, and Tennessee.

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